Comments on Classic Rock FM: Another Hit for Chicago's WDRV - 97.1 The Drive

What we don't know is what part of the decision pr...

2007-11-16T18:46:00.000-05:00

What we don't know is what part of the decision process Greg Solk and John Parikhal played in launching "The Drive" in San Francisco.

It could have been as simply as someone in corporate - or even local San Fran management deciding the format would work there - with Solk and company charged with putting it in place.

I believe what hurt its chances in San Francisco had everything to do with KFOG - a AAA station that plays a fair amount of softer classic rock tunes.

Very unlike Chicago and WXRT.

It would have taken a long time for any success in San Francisco with KFOG well-established. Was this known going in? We might never know (but if I do ever get a change to ask...).

My two cents. I could be wrong.

The same people who created the concept in Chicago...

2007-11-16T18:26:00.000-05:00

The same people who created the concept in Chicago put the San Francisco Drive on the air...Greg Solk and John Parikhal were both involved. Maybe they didn't do sufficient market research to find out if there was a hole for it in this area.

I'm sure there were lessons learned with the San F...

2007-11-15T20:47:00.000-05:00

I'm sure there were lessons learned with the San Francisco effort; but even though it was a co-owned station, its unfair to those who created the concept in Chicago.

Apparently, the people who created The Drive don't...

2007-11-15T19:05:00.000-05:00

Apparently, the people who created The Drive don't understand the attributes that have made the station successful. Bonneville tried to adapt the formula in San Francisco and failed miserably.