Seth Sums It Up

Apologies to Seth Godin for the cut 'n paste...but his short summary sums it up:

The pillars of social media site success:

Why people choose to visit online social sites:
Who likes me?
Is everything okay?
How can I become more popular?
What's new?
I'm bored, let's make some noise

None of these are new, but in the digital world, they're still magnetic.
If you want to understand why Twitter is so hot, look at those five attributes. They deliver all five, instantly.

Seth Godin's blog - a daily must read - is here.

Cara Gets It....

56° - overcast at 6:33am

We've all read about the power of social networking - and as a radio programmer you've probably wondered what how sites like Twitter and Facebook can help your cause and build and strengthen relationships with your listeners.

A great example comes from WTMX/Chicago personality Cara Carriveau. Cara is on my Facebook friends list - and now is someone I also follow via Twitter.

Here's an example from earlier this week of what she's posting on Facebook:

And on Twitter:

Its all about building relationships with listeners; and using free tools like Twitter and Facebook to do it.

This past Wednesday, 1162 folks were friends with Cara on Facebook - all seeing her posts on their Friends Feed page. On Twitter, there's another 217 followers at this point. These are listeners who elected to "opt in". Very cool.

On my own Facebook and Twitter feeds, I have a few dozen radio air personalities. But I can count on just over one hand those who are using these social networks as effectively as Cara Carriveau.

Full disclosure: I'm late to the party on this. I've been on Facebook only since the beginning of the year and just joined Twitter.

More to come on all this...