70° - sunny at 10amLeft: old bridge just up the road here
Welcome to the weekend. A busy one for our family - shopping for the kids - clothes, school supplies.
School resumes here on Tuesday.
PPM. Arbitron's Gary Marince writes in this week's FMQB: "WARNING: While learning about programming through PPM, resist the temptation to form hasty conclusions."Gary continues with some observations on the PPM increases by male-dominated formats - especially rock:
"If you think about it . . . the majority of the workforce is male dominated. And someone who works is more likely to be out-and-about either working or coming to-and-from work. Often, the unemployed, which includes everyone not working, spends more time with TV than radio. More simply stated, there is a greater likelihood that an employed male is using radio – they have more listening occasions with radio."
There's lot more here - read Gary's complete piece here.
Meanwhile - Mark Ramsey "Seduces PPM" with a presentation at this year's NAB Radio Show. Mark writes: "We looked at several months of PPM ratings across both Houston and Philadelphia with specific attention focused on what stations did from a marketing and programming standpoint, whether or not it worked, and how it worked."
More on the presentation here.
Big wow in Albuquerque. Its only a trend - but classic rock KIOT jumps from 12 to 6 in rank 12+. Congrats. This blog is pretty low key on criticism - but KIOT really needs to fix their web presence. There's no (apparent) strategy. Someone doesn't get it - big time.
Say goodbye to KIOL/Houston. Radio-Info's Tom Taylor reports that the station will trade classic rock this morning for Jack. This move likely to benefit classic rock KKRW.
Enjoy the last weekend of summer.
