Monday, July 23, 2007

Who Are You? 97 Rock Does It Again!

77° - sunny at 10:30am

Happy Monday!

Just last week - I wrote
here about sharing listener stories; mentioning Buffalo's WGRF.

WGRF (97 Rock) has taken this to yet another level. Check out this listener email forwarded from "Dave" this morning:

What a great way to get your listeners involved with your product in this "consumer generated media" age.

As I've written before, things like this give them ownership - makes the station theirs - and brings the station loyalty that a line item on your A&P budget can't buy.

Here's a peek at the feature on the station's website (see more here):

Think your sales department could use this too?

First spring numbers out today...after 5pm ET in the usual places.

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