Tuesday, February 6, 2007

Benchmarks: KCFX/Kansas City

One of our favorite classic rock stations over the years has been KCFX/Kansas City - better known locally at 101 The Fox.

KCFX is a radio station that really "gets it"...relates to its market, its audience and the music it plays. It also doesn't hurt that the station has been the flagship of the Kansas City Chiefs since 1991...and when the Chiefs are having a great season you feel it on the air. That's plugged-in!

But the station has other assets that allow it to excel outside the NFL season. Its daytime "at work" listening hours have been covered by the same two veteran air talents for many years.

Middays are handled by "Frankie", who has a relaxed conversational style; chats about herself, local landmarks and hang-outs - and the listeners she talks to on the phone. Skid Roadie covers afternoon drive with a lot of the same attributes as Frankie. Throughout the workday, KCFX has quite a few "benchmark" features that they plug starting in AM drive. From the station website:

10am: Sixty-Minute Commercial Free Rock Block
Noon: Frankie's "Free For All" Lunch Request Hour*
2pm: Roadie's "2 at 2" Artist trivia and a deep cut
3pm: My Three Songs. Listener contest to determine correct theme of 3 songs
6pm: Six O'Clock Shuffle. One listener select five songs in hour*
*listener created content


More excuses to listen longer. More reasons for "appointment listening". More reasons to remember your call letters/slogan. We might add also that KCFX doesn't go to "auto-pilot" after 7pm - and instead remains a living, breathing radio station talking to the city with live air talent. KCFX "gets it".

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