The topic on the minds of most in these parts right now is the weather. And after a week of sub-zero temperatures, cabin fever is beginning to affect the mood of many.
The time is ripe for a theme weekend - and play songs that sing of heat, warmth, summer, sun, the beach, the ocean, etc. Brainstorm with the rest of the staff to come up with the titles and imaging ideas. Have fun with it. When was the last time you had any better reason to play Diamond Dave's rendition of "California Girls" - or any real Beach Boys?
How 'bout a "indoor beach party" at a local club? There's a lot of your audience thats been stuck inside for almost a week now - with no definite end in sight. Do it now while the weather is relevant.
And btw - just 30 miles from my home in Michigan, it did freeze over this winter:
Wednesday, February 7, 2007
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