It's My Station

As one who spends a lot of time surfing the websites of radio stations throughout the country, looking for great ideas to steal before my competition does - I came across this web concept 3-4 years ago after clicking on the site of KSAN/San Francisco (107.7/The Bone).

And I thought it was brilliant. Putting faces on the listeners. Building a "club". A "community".

This strategy came to mind the other day. I surfed around the web and could only find two stations doing this beyond KSAN (which has since apparently dropped the concept; the image to the left was found on the Internet Archive Wayback Machine).

It doesn't take much effort. Solicit photos or bring a camera to remotes. Combine this with other elements that build a community of listeners on and off air and it adds up.

In the end, you make your station just a little more bullet-proof. Real words from real people. Check out Milwaukee's WKLH (who is doing an online promotion "Hey Mom, I'm on WKLH.COM") as well as Buffalo's 97 Rock. Duct tape rocks.