There's a programmer in Dallas pushing a new strategy he calls "Radio SASS".It's touted as a way for listeners to "get more music, and more variety". The basics are that this guy edits songs, eliminates "self indulgent guitar solos", "long intros" and "no repetition of choruses again and again"; promising an average length of about two minutes per song. More songs per hour.
He claims that most people don't hardly notice; but feel that "the station moves". He even has a patent for the idea; something to do with digital delivery of edited songs.
Read more and hear a demo via Wired here.
For classic rock? There's a high level of music credibility that classic rock listeners expect. Not too many years ago, I recall editing "Who Are You" or substituting the "clean" record company edit of Steve Miller's "Jet Airliner". The listener feedback was loud and negative. But we had Janet Jackson to blame.Can you imagine the possibilities with SASS? Yipes!
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