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Passion. Left my radio and ear buds in the car before hopping the ferry to Milwaukee yesterday - just didn't want something else to drag/keep track of on top of cell phone and camera. But that didn't keep me away from classic rock.
While ordering a burger and a brew at Milwaukee's Rock Bottom Restaurant and Brewery - the pub's sound system was cranking out the classic rock. Mostly the hits - from someone's "safe list" - but a few surprises too - such as "Paper Sun" by Traffic.
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Taking a sip of my Rock Bottom Raccoon Red Ale (excellent), those three words reminded me again that great radio stations are crafted with passion. Passion that assembles all the right ingredients in the right way - and produces a great product. And it starts at the top. Needs to.
I've known some great brewmasters over the years; both in pubs and (as PDs) in radio stations - and they've been led by great pub owners or general managers.
Also had a chance to (finally) pick up Seth Godin's latest "The Dip" yesterday. A great read. Thank you Seth.
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The ride - both ways - was relaxing - and the Lake Express people are pros who have it together. Pulling into Muskegon last night under stars and moonlight was awesome!
I plan to put up a new blog soon on that experience - with photos for the benefit of anyone thinking of making that trek.
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And Lee notes that Artie is available for interviews.
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