Welcome to the work week.
If I may recommend some reading today - its a couple of pieces that I read with my morning coffee. I believe that you'll get something out of each and find a common theme.
First this by Fred Jacobs - which includes:
And then this long piece from Seth Godin - which includes:
1. Grab a piece of the electromagnetic spectrum, hopefully one limited by the government
2. Buy up the supply of actors or writers
3. Establish long term profitable relationships with distributors and retail outlets
Welcome to a new century. In the new century, we all have the same goal:
1. Establish a direct and positive relationship with the end user.
It sounds easy. It's not. It's scary. It's likely to wreck your business before it saves it. Doesn't matter. The truth is: businesses that don't aggressively pursue this tactic will disappear."