Monday, January 14, 2008

Monday Monday Late

27° - light snow at 11:45pm

Left: Mention Rock & Roll (below) and two names come to my mind. The Who....and Neil. Your mileage may vary. Consult your doctor. Void where prohibited.

Long day. Another one tomorrow.

Yesterday I wrote of the Gatorade spots on TV featuring music by The Who and Lou Reed. Tonight its Queen - one spot featuring "You're My Best Friend" - and another "I Want It All". Didn't pay close enough attention to note the advertisers.


Lee Abrams.
Few write with the kind of passion Lee does. I still cherish my collection of Z-Rock programming memos that Lee allowed me to copy many years ago when he made a visit to a station I was programming.

This morning Lee blogged about information, technology and rock & roll:

Rock n Roll is a universal term. EVERYone knows what it means from 7 to 70…and pretty much everybody was touched by it. It’s plain un-American to not like Rock n Roll. In 1956 it meant teens, but now, it’s demographically universal. Hell, Obama’s song is by U2 and Huckabee is using Skynyrd! ROCK N ROLL is an attitude that resonates around the World---but it can be and IS being applied to non musical initiatives.

In its purest sense Rock n Roll arguably means: INNOVATION, ATTITUDE, SWAGGER, NEWNESS, BIG—MASS APPEAL, RE-INVENTION, CREATES FANS NOT USERS, POWERFUL, CHANGING, ARTFUL, REBELLIOUS INTELLIGENT…IN A MASS APPEAL WAY LADEN IN MONEY, INFLUENCE AND POWER

Lee's entire post - a great read -
here.

Cool resource. Props to consultant Jaye Albright for bringing this to attention. Some great promotional ideas from Sammy Simpson. See photos and browse a great site here.

More here late tomorrow.

1 comment:

cr99ist03in said...

I Want It All is from a Dr. Pepper commercial:
http://www.youtube.com/watch?v=8OJokPYUOss

Don't forget Bowie and Queen's Under Pressure in a Propel commercial:
http://www.youtube.com/watch?v=vqT3Et17-x4 Not sure that's what they meant but it is nice to hear in the midst of the crap on the tube right now.