This caught my eye. How to tie a simple cash giveaway into a current event and gain some real mileage!With the economy down (especially in Michigan) and Americans looking forward to that cash back from Uncle Sam, WCSX/Detroit is using a small cash giveaway to hit a hot button of its listeners.
Its all in the name. One you've been hearing on the evening news.
Brainstorming current events and the promotional tie-ins should be something on the "to do" list for your next promotion meeting if you're not doing it already! Kudos to Detroit's classic rock station!
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