Good evening from Okemos. Spring weather again today; plan on taking a bike ride with the kids right after dinner. It'll be a short ride. Long winter = very out of shape.
HD Radio. Fred Jacobs points to his firm's (latest) Tech Poll IV that 40% of the survey respondents say they just don't know about it yet. Another 32% think the radios are too expensive. The good news: this can all be improved on.
My take: the HD Radio Alliance still needs to strike a deal with Detroit. I know there's been progress but there's a long way to go. Get that done. Radios (as standard equipment) in new cars will significantly increase awareness better than anything and provide the incentive to invest in the product (programming). And build from there.
Promote strong brands, not (just) the technology. Its all about the content.
Fred's post from this morning here.
Tom Webster of Edison Media Research offers a video from the RAIN Summit HD Radio panel in Las Vegas last week. Here.
Added later: I've now seen. Intelligent conversation on the topic. And speaking for Ibiquity is a former Chicago programmer (with whom I share my last name with) - who oversaw an incredible FM in the market back in the 70s. I never knew him; but I well knew his name.
Thinking Small. Harve Alan posted a piece last week that caught my attention. From the eMarketing Association eMarketing Conference: "The Shrinking Brand-Marketing in a Small World".
How to make effective use use of "micro-formats" and making them central to your marketing plan. And how radio is perfectly suited to micro-formats. A great read - and slide-show - here.
AAA rocks. Triple A Radio's Mike Lyons writes:
"I've long advocated the AAA, or the adult-rock format, as one savior for the industry. Thousands of arbitrarily unplayed but obviously worthy songs and artists are available for play. Plus, the appeal of AAA to both boomers and the college demo provides an awfully attractive audience. During the last decade and a half, it's been consistently shown that most commercial AAA stations bill higher amounts than their rated audience share would normally indicate."
"That the AAA "power-rating" (percentage of a market's radio advertising billed by a station versus the percentage of listeners that station gets in a market) has always been among the highest in the business, often between 1 and 2 times. This means AAA stations can charge more per spot because their listeners are extremely desirable and listen longer."
A great piece from "The Forest" at Triple A Radio. Read here. Mike ends the piece, noting:
"...after buying Radio One's Urban AC KRBV-FM in Los Angeles, Bonneville flipped it to AAA, "100.3 The Sound. World Class Rock For Southern California," bringing commercial AAA back to the second-largest market in the country. Reportedly, Bonneville President Bruce Reese's favorite station is KFOG in San Francisco so he's a man with good taste and some business acumen."
Have a good night.