55° - mostly cloudy at 9:50am
Last July - I noted on this blog the availability of "Listen Live" desktop widgets that made listening to streaming radio easy - tools put together by fans of radio stations, not the stations themselves.
My original post here. The KQRS/Minneapolis widget pictured above - found on Yahoo! - was put together by a station listener. The only problem with listener-created listen live widgets is that they become outdated once a station changes its streaming provider or parameters.
Again - why require listeners to navigate through a station website and pull up multiple windows just to listen to your radio station? Imagine if they had to do that with their regular radio!
To date, I have yet to see any radio stations offer a similar product on their own.
This past week - as a member of their "email club" - I received an invite from a regional grocery chain offering a desktop widget for my PC - and its brilliant: click on image for better view
Consumer-friendly resources for meal preparation and shopping. No website. Just a small window on my PC's desktop. Awesome!
Imagine the possibilites for a radio station! Aside from one-click listen live - what other resources could you provide your listeners instantly? And how could your sales department benefit from a tool such as this?
I just be thinkin'.....
Related: Consultant Harve Alan writes about the new product widgets being offered by Amazon.Com here.