Hello from Sunny Michigan.
Good Read: Yesterday's piece by Dave Martin on how radio appears to devalue 41% of its inventory. He's referring to nights and overnights, suggesting that its "perhaps the most undervalued asset in radio". Dave writes:
"Being #1 at night too often viewed as a Pyrrhic victory - "So what, we can't sell it!" This is the same logic frequently used in walking away from renewal of sports rights - "We can no longer make the math work." While it may indeed be easier to save a dollar than to bring a dollar in, that's no way to build or grow a business."
"The dirty little secret here is nobody likes live sports programming at night or overnight but the listeners. They never got the memo giving them the heads up that all the good stuff happens between 5a and 7p."
Read Dave's complete post here. Good things can happen on music radio between 7pm and 5am too. One I miss dearly is the late Alan Stagg doing overnights (classic rock) in Chicago. Alan just fit the daypart so well.
Speaking of. I read Tuesday in Tom Taylor's newsletter that Premiere was offering Bob & Tom for overnights. From the affiliate website it appears so. Don't get me wrong - I'm a big Bob & Tom fan and have been for years. But does a morning drive show have the right "feel" for overnights? Just asking...
Follow-up file: Yesterday I mentioned WGRF/Buffalo and its Memorial Day Top 500.
Late yesterday, I received a listener email from the station mentioning the "debate" going on regarding the number one song and inviting me to join the discussion on the station's message board. Very clever and very cool.
Only in Santa Fe. And I say that as a former resident of the "City Different". Read here.
Pondering. How many "social networks" can one person manage? Rarely does a week go by where I haven't been invited to join yet another online social network - or asked if "I'm on social network X".
And these are from people I'm already connected with through another social network. "But I already know you from (fill in the blank)!
I'd like to think that its an age/generation thing. But those invitations are coming from my own peers. What are the burn and churn rates? Hmmm....
Am I just getting old and cranky????
Doing AC? Hire this guy: Chris Reynolds. Chris released yesterday after 7+ highly successful years programming WFMK/Lansing - which has consistently lead its target demos and often the entire market during Chris' tenure.
Prior to Lansing, Chris had stops in Flint, Saginaw, Detroit, and San Antonio. He's great and he gets it.
I'd be pleased to pass on contact information. And if you're looking for a classic rock PD, I can help with that too.....