Monday, June 2, 2008

Monday Monday - Late Edition

64° - clear at 11:31pm

Listening tonight:
In the mail today a CD I ordered from Chicago-based country/rock band "Heartsfield" - and their debut album released in 1973. An album I remember playing to death on the radio when it was new.

Haven't heard the album in 30 years but still was able to sing along in my head as if the words were parked in some brain cells long thought dead. Too cool. Heartsfield is a definite Midwest thing.

Remembering Bo Diddley.
Got the news today from a listener email from Buffalo's WGRF/97 Rock. Bo's sound will live forever.

Perception vs. Reality. San Francisco's Ben Fong-Torres clears up some consumer confusion over song repetition on KFOG. A good read here. Tipped by Sean Ross.

Earlier today I posted a line from a recent Alan Mason post that I thought were fantastic. Couldn't post more then - but here's more:

"I also understand that without a strategic reason for doing something, which includes clear differentiation, and a brand that will keep the consumer engaged instead of just listening, you’re probably going to fail. One of the secrets is that clear differentiation makes it easier for the consumer to remember you, and use you. Anything less than a brand relationship create as much loyalty as the many gasoline stations you pass. In the new world order, all those gasoline stations have different names, and some slight variations on “mixology,” but when you go out chances are you’re going to go the statin that’s the cheapest or the most convenient. You rarely build a relationship with a gasoline station any more, since they quit being service stations."

"You might be doing the same thing with your radio station. If you’re pushing people to only use you when the price is the lowest (fewest commercials), or when it’s convenient (already recognized stations), there’s very little chance you’re going to cut through the clutter and become a recognized entity. I’ve even seen stations that spent quite a bit on outside marketing and still fail, because they didn’t cut through the clutter."

Alan's complete post here. Bedtime for Bonzo. More tomorrow.

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