Sunday, July 6, 2008

Sunday Morning Odds & Sods

82° - clear at 12:30pm

Chicago. Returned from our brief 4th of July road trip last night. Lots of time on the road with typical Chicago road construction and related traffic delays.

While piled behind hundreds of cars attempting to get through a toll booth on the Indiana toll road, my wife remarked that "at least the music is good". We were listening to Chicago's WDRV. (surprise? I think not)

And while I listen to that station a lot on the internet here in Michigan, the station (and others) always seems to sound better when you're actually in their market.

More great radio.
Fred Jacobs turns us on to Entercom's KSEG/Sacramento and some on-air special programming that keeps the format fresh. A great read (plus audio)

Aircheck Critiques.
Dave Lange posted a piece back on Tuesday about aircheck critiques of air talent. Something that should be a top priority, yet is taking a back seat these days with PDs juggling multiple stations and increased workloads. Dave offers some great tips

Jaye Albright (via Paul Orr) turns us on to another blog - and some thoughts on keeping imaging fresh even when you're suffering from "writer's block":

"Ask ANY writer: the only solution to a creative block is to just start writing. So, what did you create today to make your station's brand imaging more topical and fun? And, like Morneau (and Orr), what did you do to share it with other people?"

Jaye's piece is here. And be sure to check out the comment section. Start your own blog and get noticed. Avoid secrets you can't reveal but share your work once its on the air.

More Seth Godin. The other day I mentioned one of Seth's pieces and hinted at another one. Here's a bit of that second one:

"What happens when marketers stop arguing on behalf of their corporate or organizational client and start arguing on behalf of the customer instead?"

Seth's post here. I'm not suggesting for one moment that we forget this is a business - but Program Directors need to argue on half of the listener and become their advocate. If not the PD, who?

Have a great Sunday.

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