Wednesday, July 30, 2008

Wednesday Blogs

70° - overcast at 8:20am

Good Morning from rainy Mid-Michigan.

Caught the Don Felder interview last night on Bloomberg; interesting insight into the politics of The Eagles. Video here.

Added: More spring winners: KQRS/Minneapolis up over a point a half to break a 10 share 12+. WRFX/Charlotte rebounds after a few rough books.

WAXQ/New York PD Bob Buchmann resigns, leaving Q104.3 in great shape with great numbers. I hope he's moving on to something wonderful after years of success in the Big Apple.

Around my blog-o-sphere:

Jaye Albright's "Favre" Stunt. Read

Dave Martin. Dave shares a great "trade secret" regarding Mel Karmazin negotiating with a potential hire. Read
here. As a PD (and in life), we've reached that point in negotiations.

And if you missed it, Dave shared another trade secret/tip with this blog in comments a few weeks back. Scroll to the bottom of
this page to read. Share with your air talent and web people. Well worth your time.

Sounds like a great radio station:

"A healthy balance of depth tracks and familiar hits. A true connection to community. A strong moral compass. Relatable human values. Direct audience relationships."

Paragon's Mike Henry on "Boss Radio"
here. (I've had the "experience" Mike writes of four times in my own life...)

Added: Consultant Alan Mason writes about branding and radio. A great piece:

"...the tangible parts of your “product” are what first attract people, but the intangible parts are what bring them back again and again, and build loyalty. In a radio brand the music or talk/news programming are the tangibles, and any facet of them, except how it adds to the experience, are still tangibles. So slight variations, shades of gray, aren’t meaningful to the consumer. That’s why smart brand marketers, like Apple, always advertise based on the intangible parts - those that live in the mind of the consumer."

"How’s your imaging today? As you listen, are you focusing on the experience and intangible parts of your station? Or are you, like most of us, still talking about the beans and the water?"

Read more here. And in a second post (here) - Alan writes:

"The “everything counts” principle simply lays it out that there is no neutral, or any get of of jail free card in anything we do. That no only includes the commercials, but also how the receptionist answers the phone. Or rather how the voice mail answers the phone these days. It includes how your your talent act at the remotes. It includes you having voice-tracked “weak ends” instead of weekends. It includes jocks who aren’t show prepping and sound like it."

"It includes the jock who tried to make a date on the Internet who turned out to be a cop. It includes the salesperson who demeans the product by giving it away at a ridiculously low price."

"Anything that doesn’t reinforce and solidify the brand then detracts from the brand."

Read his second post here. And Alan promises more tomorrow!

Have a good night.

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