Thursday, November 13, 2008

Leo LaPorte: Digital Opportunties For Radio

47° - overcast at 6:50am

Had some time early this morning to watch some video from the Jacobs Media Summit 13, held during the NAB/R&R Convention in Austin back in September.
One video that really caught my eye was digital world rock star Leo LaPorte. I've been a fan of Leo's since his ZDTV/Tech TV days.

In this session, Leo offered some great tips and advice for radio - including all the (free or almost-free) resources for stations on the web, building audience relationships, revenue opportunties and the power of live reads.

Very well worth your time - scroll down and see here (then check out the rest of the videos - including "The Presidents of Radio").

Thanks to Fred and Paul Jacobs for sharing.

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