WCSX & More Fall Promos

67° - heavy rain/thunderstorm at 8:10pm

Another busy one. Trip to Detroit and back to drop our house guests off at the airport. My in-laws from Denver. Had a great time during their visit.

Driving around Detroit - I had the pleasure of listening to Greater Media's WCSX for an extended period.

WCSX is simply a great classic rock station. Strong and well-produced imaging. Great features ("Linkletter" is something we've discussed here before); plenty of cross-promos for other shifts; and a great personality in middays: Karen Savelly.

Station was running a great promotion with the Workforce Listener of the Day. Very cool. WCSX really taps into the at-work listener; the station sure to enjoy a big PPM payoff when that day comes.

More fall promos:

Speaking of WCSX - next week the station kicks off "Workforce Cash" - $100 an hour and a drawing for ten grand.

Interesting note on their Workforce Cash web page: Listeners are required to pick up their prizes on Mondays between 3 & 5pm.

Not sure if a set time is completely listener-friendly - but having one allows the station to have a camera ready to snap photos - and a prod room ready to catch some audio from station winners.

WKLH/Milwaukee - another great classic rock station - kicks off the "'KLH $100,000 Bank Heist" on Monday with a Workforce song of the day. More here.

Likewise: WGRF/Buffalo is "hiring" - giving listeners a chance at earning $100/hour beginning Monday. Read here.

KMJX/Little Rock recycles a promotion from radio's past. "...ask everyone you see: Are you the Magic 105 USA Drug Ten Thousand Dollar Mystery Person?" Clues on air and hidden on the station's website. Details here.

Gift Cards, Free Gas & Cash: Next week, KSLX/Phoenix kicks off Thousand Dollar Thursdays, Free Gas Fridays and Gift Card Mondays.

KHYT/Tucson is playing "Stash The Cash" - stretching a cash budget with appointment listening. More here.

Recycling Football Cume. Chiefs flagship KCFX/Kansas City has a "Thousand Dollar Monday Chiefs Song Of The Day".

KCFX announces a song title during Chiefs broadcast on Sunday with song played during morning drive on Monday. Details here.

Whats for Lunch?

A quick look on how classic rock stations around the country handle the lunch hour...most do the all-request thing with one name or another...

KGB/San Diego's Cindy Pace has "The Liquid Lunch"; with listeners waiting for Cindy to "pop the top" to win a six-pack of prizes. "Another perk for listening at work".

WKLH/Milwaukee's Marilynn Mee serves up "The Workforce Lunch" with requests.

Scott Barnett at Tucson's KLPX does the "Hot Lunch" request hour.

Dutch on Wilmington, NC's WBNU (The Bone) does requests with "Bone Appetit".

As noted here - Frankie - middays at KCFX in Kansas City does a great job chatting with listeners while taking requests on "The Fox Free Lunch".

Chris Rhoads at WHTQ/Orlando features the "Workforce Lunchtime Classic" - with a prize to the designated caller.

Old acquaintance Lee Roberts - longtime air talent at KXRO/Oklahoma City does a listener-selected "Ultimate Album Side" every weekday at noon.

My favorite: In Detroit, Karen Savelly on WCSX invites listener participation with "Linkletter" On Demand. Its all-request - but the first letter of the first word in a requested song has to match the last letter of the last word in the previous song. An excellent example of engaging listeners and getting them involved.

Got a great idea? Share here!