Showing posts with label WDRV. Show all posts
Showing posts with label WDRV. Show all posts

Sunday, May 3, 2009

Sunday Morning Odds & Sods

60° - sunny at 10:49am

Good Morning from Okemos
.

Listening this morning to Bob Stroud on Chicago's WDRV...who - at the moment is doing a time-warp this this week in 1970.

Just played "Spirit In The Sky", "Instant Karma" and now "Come & Get It". Nice start to morning. Later: Bob's switched gears to 1975...and is now playing Kraftwerk's "Autobahn"....and its off vinyl....complete with ticks and scratches...too cool!

San Diego: Mark Ramsey points out a (copy-protected) campaign from AAA KPRI that tells the market "Don't Listen". A campaign designed to encourage trial. Perfect in the PPM world. Mark observes:

"...our goal should not be recall - it should be trial. The best way to get folks to remember they listen is for them to actually listen. Don't put the case before the horse.

So KPRI's campaign is obviously designed to seduce trial. Not to sell product attributes and benefits or, God forbid, awareness and recall. You can't know whether you like something or not until you try it, so why not?

And even smarter in the world of PPM, by the way."

Mark's complete post - including reader comments - is here. Anyone else here old enough to remember "Try It, You'll Like It" (I thought so..)


Last weekend: had the opportunity to check out night #2 of WCSX/Detroit's Birthday Bash featuring the J. Geils Band. Awesome time and kudos to OM/PD Doug Podell for pulling it off. The band only getting together for shows in their hometown of Boston and their adopted hometown of Detroit. 2 nights that sold out in minutes. Great time!

Speaking of: Noted that WCSX - after months with PPM data - has now shorted its morning drive show by an hour and gets back to music at 9am instead of 10. The station now kicking off its return to music with "9 at 9".

Haven't heard the feature yet, but I'm assuming "9 at 9" is similar to the "10 at 10" feature heard on other stations around the country.

Think summer. The sunshine today has me thinking warm weather (and mowing the lawn). Consultant Dave Lange has put together some ideas for radio in the summertime, noting:

"Radio has a real chance to shine as TV largely shuts down and our mobile medium has the advantage of being able to move with the audience. As they spend more time outside radio goes with them to the patio, the car, out in the community and even to the beach/pool. This is a time to hustle if you want to build your audience for the Fall."

Dave's suggestions for radio - including appearances, music, imaging and more here.

Great read: Rick Kaempfer's interview with Chicago radio legend John Gehron. Its been up for a week - but it was new to me this morning. Here. Also on Rick's Chicago Radio Spotlight is an interview with Chicago radio's Buzz Kilman. Worth the time here.

New Media Webinar: A "power lunch" this Tuesday at noon eastern from McVay New Media. SIgn-up and check it out here.

It's been another tough week for radio with cutbacks and furloughs at a few radio companies. I'm at a loss to offer anything positive. Bless the companies still investing in the product and people, both on air and off. And investing in real localism, radio's single biggest advantage over competitive media in this broadband/multi-media era. Think content that's difficult to duplicate.

There's people and programming assets that too many companies are foolishly throwing away. All in all a loss for listeners who can typically get what content is left through other sources. Example: how many sources are there on the internet for Ryan Seacrest? Don't need the local station for that. I'm just sayin'....

That said - the opportunity is may soon be ripe for a strong local competitor to take advantage of these MBA-programmed stations.

Related: this post from consultant Alan Mason.

Sunday, March 15, 2009

Sunday Morning Odds & Sods

55° - clear at 1:15pm Left: Gerald R. Ford Presidential Museum - cell phone photo taken this past Thursday in Grand Rapids, Michigan.

Good Morning/Afternoon. I do start writing this in the morning, but by the time I finish, a new daypart begins.

Catching up from a long week in Grand Rapids at the Great Lakes Broadcast Conference. Highlight of the show was watching and chatting with fellow blogger/new media evangelist Dave Martin.


During Dave's session on social media - it became obvious to me that more than a few in the room didn't quite get it, though they were trying to understand. Its hard to get over the fact that radio and television has always been a one-way "us to them" proposition; even with websites and email clubs. And there's fear of losing control.

Perhaps there needs to be a "deprogramming" retreat for the old media types who still don't see it - showing them the new ways and how other old media is using the new tools available (in most cases "free" and "almost free"). A great example here....all done by an air talent in less time than it takes to answer the request line.


That said - there's many OMs, PDs, MDs, and air talent who do "get it". Sadly however, many are working for management and ownership who don't and won't get behind it. Without support from the top down, these efforts are not as effective as they could be, benefiting sales and programming together.

And....thanks for the career tip Dave!


Listening this morning: a bit of Bob Stroud on Chicago's WDRV; followed by Steve Palec on Milwaukee's WKLH. Mr. Palec in the middle of an excellent segment on the late Warren Zevon; with many more good things to follow.

Dave Lange. Dave posted a great read this past week on the demise of New York's WXRK. Dave shares his thoughts on why WXRK didn't work....and why some great stations are what they are. See
here.

And for those of you running syndicated programming (Bob & Tom, Alice Cooper, etc.), Dave has a great piece on "Making a Syndicated Show Local" -
here.

Programming Basics: Edison Media's Sean Ross writes about "Keeping your station moving". Here.

Another another read for PDs: "Are Your Personalities Heathers Or Karens?" In this week's FMQB -
here.

Radio stories: Rick Kaempfer interviews WGN Radio's Mary Van De Viede on his Chicago Radio Spotlight. Here.

Spring is here...sort of...hope it is where you are. Have a great Sunday.

Sunday, March 8, 2009

Sunday Morning Odds & Sods

44° - rain at 12:23pm

Good Morning/afternoon from Okemos. Listening this morning to my usual Sunday Morning routine: WDRV/Chicago and WKLH/Milwaukee via the 'net.

I note some fresh imaging (voiced by Nick Michaels) on The Drive; very nice! I also sense that the station is working on their streaming presentation, especially with ad-insertion.

This past week I spent a few hours in Detroit listening to WCSX. OM/PD Doug Podell has really put some life into that station in recent months; at least since my last listen. The tempo is up....the entire presentation, not just the music. The station sounds so alive.

Reading. Mark Ramsey's Hear 2.0. Mark posted some great content this past week. Working backwards, Mark features an interview with author Richard Goldman, conducted by radio consultant Doug Erickson. Goldman is co-founder of Men's Warehouse. From that interview:

Radio right now seems unable to manage risk. It's trying to cut its way to profit by slashing "expense," by cutting research, marketing, promotion, management and staff. How did you handle risk, in the face of recession, in your successful retail career?

The easy fix is always to cut expenses. But at some point you run out of expenses to cut. At Men’s Wearhouse, we certainly tried to cut expenses, but more of the effort was spent in trying to increase sales.

You're a marketing expert. Any ideas on how you would market a radio station?

I would get out of the current mindset—if a listener could be transported to any city in the country and turn on any radio station (especially FM), they’d think that they were in their own home town.
Alice, schmalice—I’m sick of the format and disgusted with the way that radio has become so homogenous.

Read the entire piece here. (btw: CBS head honcho Les Moonves said this past week that "more staff cuts to reduce expenses are probably not a good idea. "There comes a point where you’re cutting into the bone." Nice to read. More here. -dan)

Another great Ramsey post featured Seth Godin speaking at the Country Radio Seminar. Read here.

Speaking of CRS: Consultant Alan Mason blogged about a topic he'd be speaking on this past week in Nashville. In a list he's made for a PD in today's environment he notes:

"Think in terms of the future , and new titles. Are you a PD or are you Brand Manager and Director of Listener Experience? Do you have a promotion director, or a director of listener engagement? You can see that one title operates in the past, while the other looks to the future. Of course you actually have to be and act like the new title - this is much more than a change of clothes."

Alan writes here.

Learn from Paul. A Great read from Dave Martin: "Six Lessons from Paul Harvey". Read here.

Chicago's Rick Kaempfer brings us up-to-date on Chicago radio people he's interviewed in the past. Read here. Check out Rick's piece on the late Paul Harvey too.

Have a great Sunday.

Sunday, March 1, 2009

Sunday Morning Odds & Sods

21° - overcast, light snow at 12:38pm

Good Morning/Afternoon from Okemos! Snow coming down...winter ain't over yet.

Signing off: Paul Harvey. I recieved the news last night from KFAB's Tom Becka via Facebook. The end of an era indeed. Good day.

Listening earlier: This morning to WDRV and Bob Stroud's Rock 'N Roll Roots program. Aside from some Who music celebrating Roger Daltry's birthday, Bob also featuring lots of music from the Brian Jones era of the Stones. I think Bob mentioned that Brian would have been 67 today.

Listening later: Steve Palec on WKLH. Steve playing some Jeff Beck as I write along with some sound clips of Les Paul talking about Beck. Very cool; and as usual, Steve's production, planning and use of sound is noted! WKLH: end the madness with your internet fill spots. Enough with the repetitive debt reduction and ad council PSAs!

Congrats: To Milwaukee's Lee Arnold - celebrating the second anniversary of his internet station WORJ-dot.com. Lee the inspiration for my OkemosBrewing-dot-com. I missed the Heartsfield concert he was airing yesterday...damn!

More on "staffing the station." The other day I quoted Jerry Del Colliano - who noted that there's lots of social networking tools (Twitter, Facebook, email, etc.) for talking with listeners, but that all require that "someone be home".

This morning I ran across a
post by consultant Jaye Albright about stations on "auto-pilot"...and I'm going to take the liberty of printing Jaye's entire post:

"The flight from Seattle was within miles of Houston when the flight attendant came on the intercom to say “welcome on board Continental Airlines. ” Then, she paused in mid-sentence as the first few rows of frequent fliers came to the realization that what she had meant to say was the traditional “welcome to Houston’s George Bush Intercontinental Airport” announcement, which she no doubt delivers at least three or four times a week.

Instead, unthinkingly, she started to do the typical take-off announcement, which she routinely gives three or four times each day.
“If she’s not going to think about what she’s saying, I sure won’t,” I thought.

The same is true on radio. Computers now make it so easy to walk away from the control room and have the station run itself for quarter hours at a time.
Meanwhile, request lines ring unanswered, listeners text, email, social network, hoping to interact with you, the brand they hear on the radio.

Radio, of course, was the first interactive medium from the very first days of top 40 radio a half century ago, when Gordon McClendon famously put that juke box in front of KLIF, Dallas, and listeners drove by the station wanting to choose the music and become more engaged.
So, previous generations of air personalities have created some expectations out there in radioland.

If you’re on the air, it’s your choice. Take the easy way, do jingle, liner and sweeper auto pilot radio. Sound like you’re a machine.
Or, get busy. Commit to answering every phone line as quickly as possible. Record every phone interaction, edit the best stories and integrate them into your content.

Text listeners. Interact with the audience on Twitter, Facebook, MySpace, your chat room, your blog and use the best of that on the air too.
Yes, it’s a lot to do. But, this I guarantee: you’ll never get bored doing it that way. And, listeners can tell.

Southwest Airlines revolutionized air travel by encouraging their flight attendants to get creative with the take off and landing announcements, even the federally-mandated safety announcements.
Their reward? Profitability and some of the most loyal users in the industry. Perhaps those zany announcements had a role in that.

One thing for sure, encouraging their flight attendants to have more fun and ad lib resulted in flight crews who don’t just mouth the same words repeatedly so that they sound like they’re doing them in their sleep.
Like a lot of radio stations do today. You?"

Jaye's
blog is a must-read, no matter your format.

Related.
Heard a story from a friend in Chicago attending a club appearance by a heritage band last night. She noted that the sponsoring station, despite sponsoring the concert, had no on-air staff at the show (there were two former staff members there...). Yipes!


Catching up on Rick.
If you haven't stopped by Rick Kaempfer's
Chicago Radio Spotlight, check in and read some great radio stories.

Have a great Sunday.

Sunday, November 16, 2008

Sunday Morning Odds & Sods

33° - light snow at 12:02pm

Snow!
Woke up this morning to snow just starting to come down here in Mid-Michigan. Enough had fallen in just a few hours to motivate #2 son to go out in the backyard and take advantage of the changing season.

He's outside and away from the computer and the TV...cool!


Listening this morning to Bob Stroud on Chicago's WDRV. This morning Bob featuring the music career of Joe Walsh. Later: WKLH/Milwaukee and Steve Palec - who's featuring Aerosmith this morning. Nobody does puts together sound bites (especially on the local level every week) like Steve Palec.

FMQB: The magazine has a great piece online this week: a cover story interview with KSWD/Los Angeles (100.3/The Sound) PD Dave Beasing. Read here. One highlight of the interview is Dave's enthusiasm for his employer - Bonneville:

"This company sees an economic slowdown the way Warren Buffett does, as a good time to invest. Our marketing director, Sammy Simpson, is brilliant, and he’s going to be just as aggressive throughout 2009 as he was during our first few months."

And on The Sound and the AAA format:

"In many ways, AAA is today’s Album Rock radio. It’s simple, really. We’re playing good music from all eras and artists. There are several good Rock stations here already but they only play a tight list of hits, and that’s a smart strategy for them. But there’s room for one station that dares to be different."

Radio stories. This week Rick Kaempfer's Chicago Radio Spotlight shines on Jeff Schwartz. Jeff not an on-air talent, but someone who's been behind the scenes at some of the Windy City's top radio stations.

Among some great stories - Jeff shares how the infamous 1979 "Disco Demolition" came together. A great read here.

And if you want video - here's a 25th anniversary Keith Olbermann broadcast remembering the event:


More video on YouTube here.

And...back on Tuesday, I heard an interview with Howard Stern sidekick Artie Lange this past week on NPR's Fresh Air program. Artie holds nothing back with Fresh Air host Terry Gross. Listen
here.

Added: Caught this on The Consumerist website: "Sirius XM Merger Reveals True Face: Fewer Channels And 'Sanitized' Programming". Read here.

Have a great Sunday.

Tuesday, November 4, 2008

49° - overcast at 8:12am

Good Morning From Okemos, Michigan.


Congrats:
To WDRV/Chicago's Bob Stroud on releasing Volume 10 of his Rock & Roll Roots CD series, with proceeds going to charity. The CD series an extension of his long-running Sunday Morning "Rock 'N Roll Roots" program. I covered the release of Volume 9 last year
here. Read more about this year's CD on The Drive website here.

Election Day: Headed down the street to my polling place on the way to work this morning. Starbucks offering a free cup of java if you go in and tell them you voted. Harve Alan asks: "What "free for a day" styled promotion could radio be doing to rekindle interest in our aging brands?"

Meanwhile - Dave Lange makes some observations with "Lessons for Radio From Campaign 08" - a great read here.

Yesterday I wrote about the cutback virus that is spreading throughout the industry.
Not to ignore those who find themselves out of work, but I feel that those who still have a job in radio need some TLC and attention during these tough times.

Dave Martin -
in the second part of a series for media CEOs titled "Execution, Not Excuses", notes that 2009 is "mission critical" for HR:

"As a practical matter, making HR important beyond compliance issues will be a new concept for many media firms. We have to start treating our employees like our best customers. Every person on the payroll is talent. Employees help the company achieve its goals by becoming the best at what they do."

"Leadership must create the context in which people can do their best work. An important part of the D in R&D is HR-D. The key to growing profits is growing people. Employees deserve and need an advocate, that's a critical mission for HR."


As I've written here before - PDs have the responsibility of being an advocate for their staff as well as station listeners. Fear is counter-productive - and in talking to others still employed in the industry, there's too much of it getting in the way of the job.

As a sidenote, PDs also now - more than ever, need to be an advocate for their station's sales departments when neccessary...and find ways to make revenue opportunities integrate well with programming and listenership goals.

More later today. Get out and vote!

Friday, October 10, 2008

The Weekend Classic Rock FM

41° - clear at 8:09am

Happy Friday!


Earlier this week I was made privy to Chicago's September PPM release. WDRV a solid #1 P25-54, in a 2-way tie for #3 P12+ (with WLS-FM) and #3 P18-49. All numbers M-Sun 6a-12mid. Congrats again to PD Patty Martin.

Around the dial:

Hot Moms 2008!
Who doesn't like Hot Moms? New York's Q104.3 (which scored well in PPM too!) repeating their successful Hot Mom contest. Great web promo. Winner gets 5 grand. There's two age groups (under/over 35).

See the finalists so far plus a video message from the 2007 winner
here. A great promotion that's right on target with the demo.

Meanwhile...WGRF/Buffalo
is searching for Buffalo's sexiest Bills fan. A great promotion as 97 Rock is the flagship station of the team. See the contestants here.

The People's Hall of Fame. WNCX/Cleveland is putting together their own listener-voted rock Hall of Fame. A great website promotion that can engage listeners. See it here.

Very nice! WKLH/Milwaukee midday goddess Marilyn Mee wrapping up Storyteller Week. The stories behind the songs from the artists themselves. And you've been wondering what to do with all those old "In The Studio" disks in your file cabinet! Check out the audio here.

Last Band Standing.
Clear Channel's KUFX/San Jose underway with their 5th annual Last Band Standing contest. Competition is between local classic rock cover bands. This can work in almost market large or small and costs almost nothing to pull off. Details here.

Have a great Friday.

Sunday, October 5, 2008

Sunday Morning Odds & Sods

57° - sunny at 10:50am

Good Morning from Okemos.

Time just seems limited lately with much going on with the day job, including increased duties and responsibilities; sometimes the best intentions to post get sidetracked.

Today its car repair 101 (replacing a ignition switch in the family mini-van) as well as my youngest boy's first flag football game on the season.

Listening: This morning to WDRV's Bob Stroud (surprised?); later if time permits its Steve Palec on Milwaukee's WKLH.

HD Radio. By now you've probably read that there's a proposal to require HD Radio capabilities to satellite radio receivers. ARS Technica reports that the bill would require this of satellite radios that also recieve AM & FM broadcasts. Thinking deeper, this could simply mean that satellite radios could be built without AM/FM capabilities - and thus, no HD.

Of course, would Detroit do installs of (pay) satellite-only radios? I think/hope not.
Certainly the requirement could be a shot in the arm for HD. Of course why not simply requiring HD in all radios? Yeah, I understand the Ibiquity royalty deal. Perhaps Ibiquity would have to rethink their license deals. FM didn't take off until it was required in most radios starting in 1974. Before that date, I'm sure their were lots of naysayers questioning whether FM was either neccessary or something the public wanted.

In the meantime - HD-2 and HD-3 channels will succeed with programming thats not neccessarily mainstream - just as FM itself was back through the mid-70s. That includes today's version of "underground radio" (think Detroit's Riff-2), classical music and foreign-language programming.


I pointed out on an engineering discussion list a few days ago that in the early 70s, Chicago had three class B FMs that devoted much, if not all their broadcast day to brokered ethnic programming. Much of this has since gone to weaker suburban AM signals or subcarriers requiring special receivers.


Welcome Jay Philpott. Received an email this past week from Jay who turns me on to his blog and a great piece with audio on Bruce Springsteen - who apparently will be playing at the forthcoming Super Bowl. Check out a piece of rare, wonderful audio from The Boss here.

Congrats:
This past week to Detroit's Mark Pennington - who was promoted to PD of the legendary WRIF by OM Doug Podell. A well deserved promotion. Thats to Lee Arnold for the tip.

More Radio Career Stories.
Rick Kaempfer's Chicago Radio Spotlight this week shines on KXNT/KSFN Las Vegas Program Director Jack Landreth. Read here.

Have a great Sunday.

Sunday, September 21, 2008

Sunday Morning Odds & Sods

63° - overcast at 12:54pm

Happy Sunday from Michigan.

I be back. Lots of catching up to do over the past week; work and other projects just taking priority, but I do appreciate the visits to this blog.


Listening. This morning to Bob Stroud on Chicago's WDRV. Featured artist is Jim Croce who passed away 35 years ago. Later: Steve Palec on Milwaukee's WKLH. As I tuned in, Steve was featuring U2 with some great sound bites. BTW...kudos to WKLH on their new website. Very nice!

NAB. Looks like one of the best radio shows (and that includes the R&R Convention as well as the Jacobs Media Summit) in years - wish I had been there.

I'm still making my way through all the press reports - but there's a couple of things that caught my eye.


In a session devoted to content - talent coach Steve Reynolds repeated a thought I've passed along many times on this blog before: "...Consumers are drawn to two things: truth and humanity. You can't BS consumers."

Indeed. (Dave Lange just convered this topic on his blog over the past month - and this past week offered part 4 of his series on authenticity
here.)

Discussions on content appeared to have revolved around asking listeners what they want. Nothing new there; but sometimes just a reminder.

Along with traditional research, programmers in PPM markets now have a great tool to provide them with audience behavior; and knowledge gained through PPM will trickle down to the diary markets.


On the topic of: "PPM Prep School" attendees were given a PPM Tip Sheet that included:
  • Teach and encourage airstaff the "Art of the Tease," the benefits of forward momentum, and appointment setting to garner another occasion of listening and its value.
  • Keep an event log of you and your competitors' inordinate programming events (pro sports games/broadcasts, special weekends, dates of your marketing).
  • PPM is a new world that measures actual exposure vs. recall so content is king.
  • More listeners listen to more stations than we ever thought before (from 2-3 with the diary to 5-6 with the meter).
  • Minimizing the reasons to tune out will be the new mantra.
R&R offers great coverage of what went down in Austin here. Be sure to read thoughts on talent coaching and development...good stuff. Let's rock.

Recruiting Air Talent. Consultant Jaye Albright tips us to one station's efforts to recruit with online video:


I'm unclear as to where the station posted this to attract prospective applicants, but its a great piece that tells a lot about the station, the co-host you might be working with - and the market. Nice!

Catching up with Rick:
Every Sunday, Chicago's Rick Kaempfer posts some great interviews on his Chicago Rado Spotlight blog. This week he catches up with former WKQX AM Drive talent Alan Cox. Read here.

Last week Rick spent time with consultant Kevin Robinson. I've been fortunate to speak with Kevin in the back and I just admire his resume. A must-read here.

Have a great Sunday.

Wednesday, September 10, 2008

Wednesday Blogs

40° - clear at 7:18am

Good Morning from Mid-Michigan.
Autumn appears to have arrived early; its a bit chilly.

Just a few things from my blogosphere......

The Death of Radio?
I don't think so. Our industry receives so much bad press in spite of its domination.

Consultant Fred Jacobs
offers up a great post this morning on his blog....the realities both good and not-so.

A highlight:

"...terrestrial radio is already a great distribution outlet that reaches well more than 90% of Americans each week. As an advertising vehicle and a way to drive web traffic, its long-term viability has been proven."

However:

"Radio still has some monster brands, but you'd never know it by the way they are often hidden from listeners and from advertisers. Only in radio do the highest rated stations so often get overlooked when it's time to dole out those precious marketing dollars. In radio, you don't get medical care until you get sick."

Ouch. And how true in too many cases. Catch Fred's piece
here.

Dave Lange on Authenticity - Part 3.
Dave continues his great series on being authentic. And in this installment takes a look at what's going on in Chicago - with a station often highlighted on this blog:

"While there are many stations that stand out with high Authentic scores one great example to listen to is The Drive in Chicago. The main claim for the station is basic and simple - The Sound Track of Our Lives. Notice that they use 'our' not 'your' - which would assume that somehow they knew Your life."

"The presentation is also low key. There isn't a big voice booming announcer making sweeping big balls statements. The avoid the laser shot gimmicks in the production and often rely on classic song hooks to showcase the 'soundtrack.'"

"And when you look at the results the Drive has pushed past the legendary Loop complete with Brandmeier. They have also run past WXRT which likely had the 'authentic' Q-score before the Drive signed on."

Dave's piece is a must-read (here); and also serves as another acknowledgment of the great strategy and execution by Greg Solk and Patty Martin at Bonneville/Chicago. Who owns the "authentic" score in your market?

Make it a great day.

Wednesday, September 3, 2008

Catching Up...

66° - light rain at 11:45pm

Back after a busy couple of days - between kids beginning the school year and busy schedules with the jobs. The research work has really picked up as of late in the past several weeks.


Congrats:
Again to Chicago's WDRV...for pulling off the next-to-impossible now with two pre-currency PPMs in a row. I wish I could share - If what I've seen is any indication of the future, the Drive is going to rock the Windy City.

Special kudos to WDRV PD Patty Martin who simply pilots a great radio station; if you've read this blog for any length of time, you know its been one of my favorites for years now.


So Long:
To Don LaFontaine. A man who motivated millions - most never knew his name. The movies will never be the same.

Wow.
Google's new web browser. Lightning fast. Tried it last night. Still in beta; test with caution - there's still a few issues to be worked out.

Changing radio station behavior.
On Tuesday, Dave Martin wrote a great piece that began:

"One of my goals in 2008 is to meet the person that first decided it was a good idea to ask users to do something and then, when they do it more than
expected, you tell them that they've broken "the rules"
and that they're wrong. Bad user!"

"One call per month. One winner per household every thirty days. One "major prize" winner per household per year."

"What is happening here is the reverse of any effective heavy user program. The heavy user is being punished rather than rewarded for expressing your brand as a preference. We catch them behaving exactly as instructed and then we tell them that they're wrong. "How dare you show up again at another of our on location broadcasts!"

Dave's entire piece here. How do you reward heavy listeners? Share.

Around the dial:

Today is Zeptember 3rd. Celebrating Zeptember...WZLX/Boston, WCSX/Detroit and WLAV/Grand Rapids....very cool! WCSX devoting their HD-2 channel fulltime to Zeppelin through September 7th. A full rundown of special WCSX "Zeptember" programming here.

WDRV/Chicago kicked off A to Z yesterday (Tuesday) afternoon at 3. A feature that still brings high TSL everywhere I've done it!

Thanks for stopping by.

Sunday, August 31, 2008

Labor Day Weekend On The Radio

83° - sunny at 11:38am

Good Morning from Okemos.

Listening to Bob Stroud's Sunday Morning WDRV program. This morning Bob featuring the music of Labor Day Weekend 1968. As I type this - he's playing a bubblegum classic "1,2,3 Red Light" by the 1910 Fruitgum Company.

Its been 40 years and I'm sad to say that I still know the words - there's brain cells that apparently can't be overwritten. (It was a great pop song - I heard that Talking Heads used to perform it!)


Driving around town a few times this weekend,
its apparent that I'm one of the few left in town with most of the normal folk sneaking in one last getaway before summer unofficially ends.


That said - normal weekend listening habits also change - and as usual many classic rock stations around the country are using the 3-day holiday to do something special on the air and working extra hard to build some quarter hours.


In New York, WAXQ (Q104.3) is using the extended weekend to air the Top 104 albums of all time. See the list here.

WZLX/Boston is celebrating the weekend airing blocks of music from the "50 Greatest Guitarists of All Time". See the list of the 50 here. Very cool 'ZLX!

In Kansas City, KCFX (The Fox) is counting down the 500 Greatest Classic Rock Songs Of All Time.

KSAN/San Francisco's Labor Day programming is one created by the listeners with a "Listener Playlist Weekend". See the web setup/playlist recruitment here.

In Tucson, KLPX is putting listeners on the air with the "Cheap Labor Day Weekend". They've got a script posted on their website along with a phone number for listeners to call in and read back for air. I like this. The setup here.

WHLK/Madison (The Lake) is airing the ""Top 93 Album Sides of All Time." Every hour starts with a classic rock album side: "Music the way it was meant to be heard...on vinyl, one side at a time." Very nice!

In Philadelphia, WMGK is doing a "Labor Day Double Play" weekend with 2-fers all weekend long.

And on Monday, WGRF/Buffalo (97 Rock) is devoting the day to something we mentioned here a few weeks back - a countdown of the Top 20 Concerts at (local venue) Rich Stadium. Very cool. Combining listener input to create content that's truly local to Buffalo. More here.

Did I miss something you're doing?
Let me know!

Enjoy the rest of the weekend.