Thursday, February 22, 2007

Converting listeners into advocates

Some quick thoughts today inspired by this. Your most effective advertising doesn't come from line items on the A&P budget.

Its word of mouth - by your present P1s. Its making them advocates for your on-air product. It comes from involving them in the process. Giving them ownership. And sometimes from just responding to them in an honest, visible, credible way.

Easy to do. Example here. And here. And here. Be inspired.

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