Tuesday, February 27, 2007

Promoting Online Streaming

Notice the 103.5 Fox "listen live" link to the left?

How much would a station increase its online listening if a link like this were placed on local non-station websites in its market?

Me thinks there's more than a few businesses with websites willing to put up a link and graphic in exchange for a few units on the stream. Perhaps even on internal company employee sites.

And how much more revenue could your station produce from online ad sales? Would a link like this increase awareness of the station and its streaming to both potential listeners and the ad community? Just thinking.

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