Wednesday Blogs

An early morning surfing the net...

WCSX/Detroit is offering listeners a chance to make the station's next TV spot with a prize of $20,000 to the winner for the best commercial. More here.

Listener Advisory Boards and more. The concept of "research by marketing" in a great post by Fred Jacobs. You can get a lot for $50 in pizza.

Step Away From The Keyboard. "Great radio stations are not completely built on the science of crunching numbers, analyzing research, and working behind the computer screen." Think art. Mandatory reading from here from Dave Lange.

More Art. Focus on the experience, not the beans. Read "What Starbucks Knows That We Don't" from Alan Mason here.

Sound Cool. The always entertaining and brilliant Phil Hendrie here with "Some Inside Radio Terms You Can Know and Sound Cool Using". Phil explaining radio speak to those outside the industry.

Have a great Wednesday!