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He's one of a few to teach me that station imaging is much about bonding: to the music, artists, market and audience.
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"..Meet with the PD and write copy, produce imaging for the station (everything from daily cross promos for the morning, midday, and evening show, to topical legal ID's - to music imaging). Next, I groom the rest of the log - and the last thing I do is the bit of the day."
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Not too many years ago, Roger made the point of inserting specific imaging into the log after it was generated:
"Yes, I still groom the log w/ production. I don't hand place every single piece, but like to insert rockin' production into rockin' songs, slower prod for slower songs, and some production is song or artist specific... ie: Seinfeld/Kramer drop into BTO's "Takin' Care of Biz", "Immigrant Song" intro by Jack Black (on the special features DVD from School of Rock), "The Office" drop - when Michael Scott's talkin' about Doobies, Letterman, Leno, Ellen, or any show where they introduce artists that play on the station."
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"Prophet/NexGen is the system we use at Clear Channel. It allows you to create a color coded daily log of what's on the radio station including commercials, songs, DJ voicetracks, traffic, and production. You can listen to and move each element and "groom the log" so that everything runs seamlessly."
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Check his website here. Click and listen to both "King Calls" and "King Bits". Awesome stuff. Listen to Roger's imaging on The Fox stream here.
Roger King. One of the best in the business.