Friday, July 20, 2007

The Weekend Classic Rock FM

68° - sunny at 12noon

Explain those things to the new intern in promotions......

Welcome to the weekend.

WCBS-FM. One week into the revival of New York's "oldies" station, McVay Media's Mike McVay offers his take:

"WCBS-FM is using the positioning statement The Greatest Hits of the 60s, 70s & 80s. This is an excellent statement in that it clearly explains to the audience WHAT it is that they play, and it expresses a quality statement."

"The word “Greatest” indicates quality. “Hits” indicates popularity."

"Using three decades of music to explain what you play signifies "Quantity" as well as "Variety."

And: Is it "classic hits" or "oldies"? Read Mike's piece here.

Plus - via the McVay website: Consultant Jaye Albright here on 70s oldies with analysis of the music on WCBS-FM - and comparisons with past efforts. Worth your time.

Mark Ramsey: "All stations need to understand that a "position" is not a set of words, it's a destination in the minds of the audience." Read more.

Beer lessons for radio. Fred Jacobs relays the story of Narragansett Beer - how it lost its way - and is now on the road to recovery.

Read Fred's piece
here; and be sure to check out the original WSJ article too.

More here Sunday Morning. Have a terrific weekend.

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