91° - sunny and 52% humidity at 6pm Good afternoon...
Posting delayed today with Blogger being unavailable this morning - and then other priorities took over the day.
PPM in Houston: Lots of talk about Arbitron's PPM troubles in Houston. Both consultant Randy Kabrich and Cox Radio President Bob Neil were quoted on All Access yesterday expressing concerns about quality control.
Yesterday consultant Harv Blain wrote on his blog: "I will be at Arbitron for a two day conference on PPM starting tomorrow. You think that may be a topic of discussion in the hallway and in the conference room?" More Harv here.
Meanwhile: McVay Media's Dave Lange writes: "Before you work with any research or ratings data the most important analysis tip we can pass on is LOOK AT THE SAMPLE. How far off of the population estimates is the return?"More: "Are you feeling real good about gains that were more the result of a few diaries weighted way up that will disappear in the next report? Or are you looking at a downturn that's really an illusion?" Read Dave's complete piece here.
Having spent much time in small markets, I've had great books and bad books - some I never believed one way or another simply because the in-tabs were so small. Of course, we still celebrated the wins with the staff regardless!
Paragon Media Strategies is now blogging on PPM and more. They've got ten PPM "rules" (so far) for programming. Rules that make good sense PPM market or not. Read here.
Music: This weekend Little Steven's Underground Garage will debut the new single ("Radio Nowhere") from Bruce Springsteen and the E-Street Band. Sweet!Steven is asking affiliates to resist the temptation to lift and air the song from the show ahead of time.
Mr. Van Zandt says "HIS Boss will really be pissed at him if the song gets played before it premieres on The Underground Garage." And we know who his boss is, right?
Added: At least one outside monitoring service already has the song in its database ready to detect airplay.
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