Wednesday Night Update

44° - overcast at 9:03pm

If you've been a longtime reader to this blog - you'd think that after two straight posts about Detroit's WCSX, I'd move on to...well, perhaps Chicago's WDRV. But no.

Detroit PPM numbers have been released and WCSX and clustermate WRIF both saw some great numbers, once again showing that PPM is good for rock! All-Access reported today (and thank you Lee for passing along) these rankings for the two Greater Media Detroit rockers:

WRIF: #1 12+; #2 25-54; #1 18-49; #2 18-34
WCSX: #2 12+; #4 25-54; #4 18-49; #9 18-34

Very nice! And congrats to Cluster Director of Rock Programming Doug Podell and his crew on both stations. The market curious as to what becomes of WCSX mornings; details could come as soon as Monday.

Bob Coburn/Rockline. One of the best programs on the air; and Bob signs a new deal with Dial-Global for distribution. Program website here. The program sells its archives on the site (not for broadcast use); the collection is priceless.

Speaking of archiving: Back on Sunday, this blog made reference to John Gorman's Buzzard (Book) Blog and the fact that aside from lots of great stories, John offers some audio and visual glimpses into the history of one of the world's heritage album rockers.

I wrapped up the post, suggesting that stations need to archive their audio assets and preserve them for future use; and that brought a note from the legendary Mr. Gorman himself:

Dan,

The original WMMS archives, which were well maintained from the early seventies on, were destroyed in the early nineties when the station moved to a new, smaller location and was under management that had little interest in preserving its past.

The archives contained nearly every interview, every concert broadcast, and hundreds of hours of random airchecks and classic spots.

At the time we didn't know why we were saving everything. We felt there would be historical value to it someday. The Internet wasn't even a dream at that time - but had they been saved, an Internet site could have been set up to house the material, much like the Wolfgang site did for Bill Graham's concert broadcasts.

Different management and different times. The new managers viewed a room full of tapes as reusable goods and the few tapes saved were shipped off to the unheated, no-air conditioned transmitter site, where most were destroyed by natural elements - flooding, critters, etc.

We learned of the archives' fate when I paid a visit to the transmitter site in 1994 and chewed up and unrolled tapes submerged in six inches of water. A few were apparently lifted - and some showed up years later at garage sales and flea markets. In fact, I was just contacted by someone last week who bought a couple of concert tapes at a rural flea markets hundreds of miles away.

Nearly all of what I have been able to recover so far has come from former listeners' taped-from-the-radio private collections. The Townshend interview came from a listener who later became an intern at the station and, today, manages a group of stations.

I stress to every radio station to find a way to save as much as you can. You never know....

A very sad story indeed. If you have an archive, official or not, preserve it. Share your heritage with your listeners if not on the air, on the web. Just save it.

More tomorrow.

The Weekend Classic Rock FM

41° - clear at 8:09am

Happy Friday!

Earlier this week I was made privy to Chicago's September PPM release. WDRV a solid #1 P25-54, in a 2-way tie for #3 P12+ (with WLS-FM) and #3 P18-49. All numbers M-Sun 6a-12mid. Congrats again to PD Patty Martin.

Around the dial:

Hot Moms 2008! Who doesn't like Hot Moms? New York's Q104.3 (which scored well in PPM too!) repeating their successful Hot Mom contest. Great web promo. Winner gets 5 grand. There's two age groups (under/over 35).

See the finalists so far plus a video message from the 2007 winner here. A great promotion that's right on target with the demo.

Meanwhile...WGRF/Buffalo is searching for Buffalo's sexiest Bills fan. A great promotion as 97 Rock is the flagship station of the team. See the contestants here.

The People's Hall of Fame. WNCX/Cleveland is putting together their own listener-voted rock Hall of Fame. A great website promotion that can engage listeners. See it here.

Very nice! WKLH/Milwaukee midday goddess Marilyn Mee wrapping up Storyteller Week. The stories behind the songs from the artists themselves. And you've been wondering what to do with all those old "In The Studio" disks in your file cabinet! Check out the audio here.

Last Band Standing. Clear Channel's KUFX/San Jose underway with their 5th annual Last Band Standing contest. Competition is between local classic rock cover bands. This can work in almost market large or small and costs almost nothing to pull off. Details here.

Have a great Friday.

Wednesday Blogs

60° - light rain/mist at 10am. Left: view from the day job window - a mixed office/residential area on the northside of downtown Lansing.

Good Morning from Michigan. Clouds/fog/rain - but quite warm this morning. A nice rainy fall day.

Around my blogosphere:

Listener Engagement. We've written about this many times over the last 20 months. This morning Fred Jacobs contributes more to the conversation this morning. With apologies to my friend for overquoting:

"A radio station social networking initiative is about engagement. It is about providing listeners with the chance to discuss, dig deeper, and get even more emotional about your people and your programming. Until now, the audience has been forced to remain passive, with the exception of showing up at station events. With social networking, they can get in the game, participate, and become more loyal and knowledgeable about a station and its brand."

"It's just a matter of providing them with the means to connect with one another. We see this at focus groups and Listener Advisory Board groups. Ten strangers come together to talk about your station, and end up in the parking lot, arguing and sharing their views about music, bands, and yes, your station. Many other consumer brands would kill to have the type of emotional connection that many stations have with their customers."

Would kill indeed! Very cool stuff! Fred's post here.

Telling It Like It Is. Mark Ramsey sums up the current PPM controversy/litigation in a few words:

"This is a case of the interests of the radio industry and its advertisers being hijacked by a small number of selfish parties who don't like PPM because PPM doesn't like them as much as diaries do. Pure and simple."

Mark's complete post here.

Webcasting: Monday's Edison Media-sponsored Streaming/Music Royalties was fantastic (although the audio quality a little less than ideal). If you missed, its archived here.

During the webcast - Attorney David Oxenford had some great contributions to the webcast and offered some great real world ideas for radio, especially the smaller markets to expand their reach and consumer convenience.

David mentioned making your newscasts available for listening anytime on the web...and stations that do local sports offering 3 or 4 area games through web streaming; since you can only do one on the air (of course, HD could change that!). High School sports typically means $ for small market radio.

It was time well-spent and kudos to Edison Media's Tom Webster for putting it all together.

Scratch. Pop. Click. Vinyl on the air. Randy Raley's doing it once a week...tracking an album on his classic rock station in Normal, Illinois. Very cool. Read about the adventure here.

Have a great Wednesday!

Monday Monday

54° - partly cloudy at 7:15am

Hello from Okemos.

The weekend spent on the forthcoming internet station. I'm confident that online beta testing will begin by the end of month, perhaps sooner. Still have some key library categories to fill. Stay tuned!

Bob & Tom. Radio on TV. In Friday's FMQB, the dynamic duo out of Indianapolis discuss their new deal with WGN America. Read here.

Fall book begins in ten days. Along with the next PPM cycle. Its never too late to prep. Jaye Albright offers some tips for program directors here.

Meanwhile, author/agent of change Seth Godin writes about "Fixing The One Big Thing". Very relevant to radio on the air and off. Read here.

Radio Stories. Rick Kaempfer chatted with WBBM-FM/Chicago's Eddie Volkman. Read here. I grew up watching Eddie's dad on Chicago television.

Live Tracks. Doing a "live cuts" weekend? These have been out for several years - but found them on Ebay and got them cheap for the internet project: SNL25/Saturday Night Live: The Musical Performances Volumes 1 & 2.

Some great stuff, though much of it out of the traditional classic rock format.

Volume 1 features Elvis Costello's 1977 performance of "Radio Radio", including the false start of what he was scheduled to sing that night.

The day job awaits. More later.

PPM Lessons for Smaller Markets + More Spring Books

61° - clear/sunny at 8:17am

Why PPM matters. Even in non-PPM markets. I've been commenting on this blog for some time now that lessons learned from PPM can make a difference in non-PPM markets.

Tom Taylor - in his Radio-Info.Com Newsletter this morning relays a call he received from consultant Bob Taylor:

He says “in small markets, they’re thinking ‘this doesn’t apply to us’, but it doesn’t make a difference: tuneout is tuneout.” He started applying the early PPM lessons from Houston and Philly when he was programming in Binghamton and says “I saw that when we took that stuff off the air, like the jock saying ‘be right back’, we saw the Time Spent Listening go up in the diary world.” He kept picking away at “the stuff in between the songs, like how long the breaks were, and we re the breaks focused on the listener, not what you did last weekend.” The music’s got to be right, of course. But Bob says “This makes a difference in any market, like what you say going into breaks. The competition didn’t get what we were doing in Binghamton, but it’s like going into Starbucks – it’s not just the coffee, it’s the experience, on a minute-by-minute basis.” Bob says that’s what the People Meter rules – like those 20 that T-R-I ran on Monday from the Boot Camp session that included Rick Cummings – can do for every market. He says it’s dangerous to keep using “1996 rules…and then we scratch our heads and ask why the TSL is dropping” on a diary-measured station.

Tom's daily newsletter - a must-read - is offered as a free subscription here.

Spring Arbitrons - more classic rock winners: A big time win for WLAV/Grand Rapids. The station up almost 2-1/2 points and #2 12+. In Oklahoma City, KRXO up over a point and a half - good for #3 12+. KKFM/Colorado Springs also up a point and a half, good for a tie at #2 12+.

In Portland, KGON up a half point. WSFL/Greenville-New Bern up almost a full point - good for #3 12+. WIMZ/Knoxville up just over a point. And in Nashville, WNRQ is up a half point. All stations to spend some time with on the web with pen and notepad.

Added Advisory: This could be sitting in your Outlook in-box. Watch for emails with the subject line "CNN.com Daily Top 10". Clicking on a link in the email will invite a victim to install a video codec which simply installs some nasty malware on the victim's PC.

Yesterday I spent a good few hours removing such from a co-worker's desktop. Nasty stuff. Your IT people and co-workers should be aware. Read more here.

Headed north to Michigan's beautiful Traverse City today. More tomorrow.

Explained: "20 MORE Things You Need To Know About PPM and Then Some"

Received an email this afternoon from Paragon Media Strategies - who co-presented "20 MORE Things" at the Morning Show Bootcamp in Denver last Friday.

I posted a link to the Paragon blog and PPM PowerPoint - see here.

Paragon now offers some narrative behind the slides on their blog: here.

Learn and enjoy!

Sunday Morning Odds & Sods

69° - clear/sunny at 9:40am

Good Morning from Okemos.

Listening. My usual Sunday Morning routine with Bob Stroud on Chicago's WDRV. Bob featuring music from the summer of 1968....and as I write has just played Eric Burdon & The Animal's 7-minute + epic "Sky Pilot" - followed by Clarence Carter's "Slip Away". Wonderful stuff.

Later logging into WKLH to catch Steve Palec's Rock 'N Roll Roots.

Rockin' The Workforce: Back on Thursday, Fred Jacobs wrote a great piece on marketing to those at the workplace - and radio's increasing importance.

Noting that American's are now spending 60% of their waking hours on the job - an all time high - radio is the ideal medium to reach those workers.

Read Fred's piece here. Share with your sales manager.

More PPM: This week's FMQB features Pollack Media Group's Pat Welch reviews what we know so far. Pat opens with:

"...programming tactics that are more PPM friendly should be done regardless of how soon your market is scheduled to make the conversion. Think of this as the world’s largest research project, and take advantage of the lessons learned from markets that have already made the conversion."

Pat's thoughts here. PPM market or not, learn from the research PPM is providing into listener habits.

"Monday is the new Thursday in PPM." #3 in a list presented last week at the Morning Show Bootcamp. See the list here. Jaye Albright points us to a simple promotion to hype Mondays from country KYGO/Denver. Here.

Launching A New Station. Consultant Harve Alan launched a radio station this week and shares the excitement in a piece here.

There's nothing like a start-up!

Seth Godin. Seth writes about the "experience": "A concert isn’t about the music, is it? And a restaurant isn’t about the food." Read here.

Think about "the experience" with your radio station; I do everytime I go to the ballpark.

In case you missed (I did). Last Sunday, Rick Kaempfer's Chicago Radio Spotlight was on WLS/Chicago PM drive talent Bill Leff. Read here.

Have a great Sunday.

"20 MORE Things You Need To Know About PPM and Then Some"

Direct from a session today at Morning Show Boot Camp in Denver. Props to Paragon Media Strategies for sharing.

Download the PDF here.

Read comments from Paragon's John Stevens here.

After you review the PDF of the presentation Powerpoint, you might wish you were there; there's some things that need further narrative. We'll be watching the press for further explanation!

Monday Monday

77° - mostly sunny at 11:44am

The Boys Are Back. Arrived back from our day trip to Midway Airport, Chicago to pick up our two boys (9 & 12) coming back from 3-weeks at my wife's parents in Denver. Pulled in the driveway at home about 1am Sunday Morning.

Home life has returned to normal; the last few weeks have been like the inside of a station control room with the monitor turned down.

During the road trip back and forth had a chance to listen to a lot of radio - both the small and medium markets between here and Chicago. Heard some great stations as well as some not-so-good.

In the latter category - spent some time with a variety hits/AC station where every segue was a train wreck; even my wife asking "what is this"? I replied "George Benson/On Broadway". "Not the song...the station". The station just needed a little attention to detail...(a sweeper or dry "voice guy" liner would have done the station wonders). Road trips are great for PDs; hearing the good and the bad.

In Chicago our radio was stuck on WDRV. A station both me and my wife can agree on. If you're a regular reader to this blog, I'm certain you're not surprised.

Wise words. Dave Martin blogged last week on recruitment and coaching. A great read here. Two highlights:

"Every talent benefits from having a coach but too few enjoy that advantage. Talent want to be led not managed. We need to catch them doing something right."

"Are you providing your stars with an environment to be successful?"

Life Lessons: Mike Mallace writes about a recent experience on "going the extra mile". Read here.

XM/Sirius - keeping it positive: Greater Media CEO Peter H. Smyth released a statement late Friday after the merger was announced:

“Obviously, I strongly disagree with the FCC’s decision and I am very disappointed by it. Although I fail to see the public interest benefits of a satellite monopoly, I am confident that free radio will continue to be the local connection for our listeners, the most reliable source of information, entertainment, and support in our communities, and the most innovative and powerful marketing vehicle for our advertisers. These are qualities that satellite radio - a national, subscription based service, can never achieve.”

I couldn't agree more. In talking to others over the weekend, most reflect Peter's thoughts as well as mine posted here late Friday.

Added: More Spring ARBs today. KSLX/Phoenix shows its best 12+ numbers in recent history. Classic Hits WGRR/Cincinnati up a half point.

Thanks for stopping by.

The Weekend Classic Rock FM

63° - partly sunny at 8:10am

Good Morning from Okemos.

Getting ready to make a quick day trip to Chicago tomorrow to pick up our two boys at the airport - who've been spending the last three weeks with their Grandparents in Denver. The house has just been too quiet with just the two of us.

More Spring book: Congrats out to KSAN/San Francisco (107.7/The Bone)...up a half point. In Sacramento, KSEG (Eagle 96.9) up nearly a full point.

My former station in Lansing, WMMQ, rebounds from a weak winter book. In Toledo, WXKR is up over a half point.

Added: More Chicago PPM. Anthony Acampora writes today in All Access that Bonneville's WDRV leads the market 25-54 in pre-currency PPM. Very cool Mr. Solk!

This weekend in Buffalo - WGRF's John Hager again engages the listener with the "The Top 100 Guitar Heroes of Classic Rock". As John has done a lot lately, he's cleverly set up a listener discussion board on the station's website (here).

No doubt there will be some debate among fans about who showed up where and who should have been on the list but wasn't. Another great example of involving the listeners in the product and giving them ownership.

Disappointed. But not surprised about the imminent XM/Sirius merger. One company controlling one delivery system. Where else does this happen?

Can anyone count on the combined company to live up to promises made to get the merger through, given each company's past record - that's now resulting in a combined $19 million dollar fine? (just a cost of doing business, right?).

Disappointed (again) but not surprised by our FCC leadership.

Fans of certain XM and Sirius channels might not be too thrilled losing their favorite brand for a "almost just like" substitute. It'll be interesting to watch from the sidelines. I'm not a subscriber.

Late update: It's a done deal. 3-2 in favor as reported by Inside Radio at 9:20pm.

HD Radio Report. Ibiquity's Bob Struble now writing a monthly column. Read here.

Added: Little did I realize while writing this morning that this is post #500 since starting this blog 18 or so months ago. Thanks again for stopping by. Its your pings that make it all worthwhile.

Spring Numbers + Chicago's WDRV Big Winner in PPM

60° - sunny/wonderful at 8:13am

Spring numbers - along with new PPM data beginning to roll out. Classic rock and classic hits continue to show strength in the money demos. Some of the highlights so far:

Chicago: Bonneville's WDRV up a half point to to hit a 3 share 12+. Very nice! The station performing quite well 25-54 - good #7.

But there's more to the Drive story: This morning, Radio-Info's Tom Taylor reported Chicago's "unofficial early-early PPMs" - and as we've seen in other markets, classic rock/classic hits benefits. WDRV #2 in 12+ PPM rankers.

In LA - KLOS shows its best numbers in recent books. The classic rock station up 4/10 of a point 12+. Saga's WKLH/Milwaukee up nearly a point with its best numbers in recent times; 'KLH ties at #6 12+.

In Allentown, the staff of classic hits WODE (99.9 The Hawk) has to be on a high as the station captures the #1 12+ spot with its best showing in recent history. WBAB on Long Island also scores big...up 3/10 of a point, good for #4 12+.

Congrats to the winners...more props here as the books roll out.

The Weekend Classic Rock FM

64° - cloudy at 10:10am

Good Morning from Okemos and welcome to the weekend.

Winter Arbitron. Numbers still rolling in. The Big Story in the last day has been in Tampa - where Cox's WHPT rose from just over a 2 share to almost a 5 and a half.

This growth via the addition of Bubba The Love Sponge in AMD. All Access headlined the news with a line about "worst to first".

AA reports that Bubba "took top honors in Persons 12+, 18-34, 18-49, 25-54 and 35-64, unseating crosstown WFLZ/TAMPA rival MJ from the top spot across the board in a very tight race."

My take: Bubba's strategy appears to be right out of the old Randy Michaels playbook.

In Kansas City, KCFX continues to climb. 12+ demo shows the heritage classic rocker climbing book-by-book. The station up over a point and a half since Spring '07.

Contributing to that growth somewhat has to be the flip of KYYS to AAA; but KCFX is a great sounding radio station nonetheless with an airstaff that really talks to its listeners.

In Denver - the race is pretty tight between Clear Channel's KRFX and Entercom's KQMT. Looking at 12+ there's only two tenths of a point between the two.

The Fox (KRFX) just did a "no repeat April" while KQMT has reportedly tightened up its playlist in recent months. I hope to look at how deep The Fox went with music in April here soon.

WKLH/Milwaukee is up a tenth of a point while crosstown WQBW remains flat.

Noted: Someone on the radio engineering list I subscribe to observed an interesting "race" in 2008 Radio Hall of Fame nominations. In the same category are Dr. James Dobson (Focus on The Family) and....Howard Stern. Miles apart but both have made their impact on the industry.

Also in that same category (national) are Bob Costas and Dr. Laura. Voting is now open here.

Jay Mitchell. He's back with a new post after a long absence - but he's been a busy guy. I should have - but didn't realize this - Jay is also publisher of the Small Market Radio Newsletter.

While I haven't seen SMRN personally in years, I can highly recommend for any medium and small market broadcaster....each issue filled with programming, promotion and sales ideas.

Jay's blog is here.

Hello Phoenix. In the email this morning was a note from Mike Mallace, GM of KAJM and KNRJ.

Mike grew up in Chicago and started in the business about the same age I did - and during his high school years worked at the same suburban radio station (a few short years after I did). Mike blogs about radio, media and life here.

More here over the weekend.

WAXQ Scores in the Big Apple

29° - clear at 7:17am

Good Morning from Okemos.

Just reviewing yesterday's first release of 12+ winter book numbers. In New York, WAXQ rises almost a half point on the Arbi-meter. Classic Hits WCBS-FM remains flat but steady and healthy.

In Chicago - WDRV is basically flat. WLUP down a few notches. That's all 12+....25-54 will tell the real story.

Speaking of Chicago. In an email yesterday regarding the passing of Ron O'Brien, I had a friend in the biz tell me he once got the chance to meet Ron and was invited to sit in the studio during his show at WCFL one night.

Do wonderful moments like that still happen? I hope so.

Consultant Alan Mason has given his blog a makeover - and wrote a couple of great pieces in the last few days. In one post, Alan writes:

"Want to know about one of the most important changes in programming? It’s that it’s no longer “good enough” to have simple announcers trying to be funny or entertaining, or, on the other hand, simply doing the “that was/this is” thing. People want to be more involved in radio, to be more than a passive listener, and that happens when you connect with them."

"OK, most people can agree with that – we need to connect with our listeners in order to develop a deeper relationship with them. But what does that mean strategically? It means we have to have a new strategy, one where “show prep” doesn’t mean a prep sheet or what we heard on another station, but instead starts with the listener and works backwards."

Explore Alan's blog here.

Late Night Add: Radio with Pictures. Television. Bob Pittman thinks "local" (and small). Bob's a principal in Barrington Broadcasting - which owns television stations in the smaller markets. Bob highlighted in a great piece posted earlier today on the TV Newsday website. Pittman on content:

"I like smaller market broadcast television because what we’re seeing is that local means an awful lot to people. Nothing is more important than knowing the local news and what’s going on in the local community."

"The final piece of why it’s an exciting opportunity in the smaller markets is that TV stations can go start the community Internet sites with all the stuff they can’t do on the air—obituaries, school lunch menus, a phone directory like the Yellow Pages, etc. And they can use the power of the TV to promote the sites and re-use all the news and information they gather. They can create another business which in five to 10 years should be just as profitable as the TV stations in those markets."

What Bob says here applies to radio too; especially with websites. The Pittman article here (registration required - free).

Thank You. To Dave Martin for the plug today.

Bedtime for Bonzo. Have a good night.