Thursday, September 6, 2007

In The Game (without the play-by-play)

81° - cloudy/overcast at 1pm

Good afternoon from Okemos....

Football season has arrived -
and there's a number of Classic Rockers that are flagships or affiliates of NFL and College teams.

The demos and lifestyle are a perfect fit.


And there's some Classic Rock stations using this great match to tie themselves to a local team each week - right up to kickoff - without any play-by-play rights!

In Philadelphia: "Bird" fans can get their dose of classic rock plus "the PERFECT AMOUNT of Birds FOOTBALL ANALYSIS + INSIGHT!" with WMGK's "Classic Kickoff" - live from a sports bar blocks from the stadium.

'MGK is telling listeners and fans to: "Stop by and see us before the game + by all means BLAST MGK IN THE STADIUM LOTS while you're tailgating!" Very cool.


WFBQ/Indianapolis was the flagship station for The Colts until this year. But the station isn't letting the lack of play-by-play rights get in the way this year.

WFBQ promises "the best Colts coverage" - with a
pre-game show live from The Marriott in downtown Indy.

Up north - South Bend is home of The Fighting Irish - and WAOR has the "Blue Gold Hour" every Saturday Morning.

A "
Notre Dame Pre Game Show with interviews, analysis and special guests!" - and hosted by WAOR's AM drive team.

KSHE/St. Louis is presenting "The Miller Lite Ultimate Tailgate Party" before each Rams home game - broadcasting live 3 hours prior to kickoff.

"
Drink the coldest beer around and enjoy our "Taste of Tailgating" featuring the best wings, brats, pulled pork, and Philly cheese steak sandwiches!". Sounds like a real party!

And WZBA/Baltimore is hosting 3-hour pre-game tailgate parties for Ravens fans - raising money for a local charity too!

I'm reminded of a story that Randy Michaels told during a session of Dan O'Day's Radio Grad School more than a decade ago - about his early Taft and Jacor days - and AM radio wars in Cincinnati.

His station didn't have the play-by-play of a local team - but according to Randy you couldn't tell it on the air. They were all over the team the other guys had the rights to - with pre-game and post-game coverage - plus reporting and imaging through the week.

Randy said his station got a lot of diary credit from the competitor's PBP simply because they did a better job of imaging the station with the team!

Go that far with a classic rock station? Maybe yes. Maybe not. But its great inspiration of what could be - especially if the PBP is with an AM station in your market. Idea: "own" the team on FM.

A DVD and audio cassette of that Randy Michaels session "Positioning Your Radio Station" still available through Dan O'Day's website.

Have a great football season - and go Broncos!

1 comment:

Dan O'Day said...

Thanks very much for the nice plug for the DVD, Dan!