Tuesday, November 20, 2007

More Thanksgiving Programming

49 - overcast at 10:50pm

Welcome to Tuesday; My youngest celebrating his 9th birthday today - family festivities earlier this evening.

Longtime readers of this blog see a new post everyday; it just didn't happen yesterday with the day job in the way. Saturdays continue to be optional.

Cox Radio CEO Bob Neil:
"Meeting - we don't need no stinking meeting".

OK - Bob didn't actually say that. But after Arbitron CEO Steve Morris suggested a meeting with its radio customers over PPM issues, Neil did tell All Access:

"Arbitron doesn't get it. We don't need a meeting. We need a clear plan on how and when they plan on hitting their sample targets. The time for meetings, delay tactics and spin is over. It's about giving radio and agencies what they've paid for: Good data."

Also on All Access: Cumulus head Lew Dickey said that no meetings were needed and that the ratings giant simply needs to "deliver the goods" and that "we are rooting for them to get this right". There's so much to be gained from the data PPM can give the industry. We all should be rooting for them to get it right. Its our future.

Meanwhile -
I've written here before that with most people carrying a cell phone or a Blackberry-like device - and perhaps an MP3 player too - I can't imagine anyone wanting to wear an additional tool like the PPM on their person. But thats just me.

This morning McVay Media's Dave Lange wrote about using cell phones instead of the PPM device to collect listening data. A great read
here. Hey, people carry cell phones already; give 'em a free cell phone is a great incentive to carry a device to record listening!

More Thanksgiving Programming: KPUS/Corpus Christi kicks off a "Second Helping" Weekend starting Wednesday Night at 6pm - with 2'fers all weekend long.

On Thursday,
WDRV/Chicago is doing a "Turkey Day Triple Play" with 3-fers all day long.

WCSX/Detroit offers up Arlo Guthrie's "Alice's Restaurant" 4x Thursday; plus a 4-hour Bob Dylan documentary. See the schedule here.

WMGK/Philadelphia is serving up Alice's Restaurant ("all 18 minutes and 20 seconds of it") three times on Thanksgiving Day.

WROQ/Greenville, NC (Rock 101) is doing a whole lotta Led Zeppelin - featuring the bands "101 biggest songs A to Z" on Saturday and Sunday.

More here Wednesday; thanks for the ping!

No comments: