Monday, January 7, 2008

Monday Monday

Heat Wave. Winter has left Mid-Michigan - at least for a day or two. Today's high 61 - almost 70 about 25 miles south of here.

Coming home tonight: my 12-year old filled me in on new cool gadgets at the CES in Las Vegas - watching coverage on G4 TV.

Catching up on blogs from our industry leaders:

Station Review:
Dave Lange writes this morning about keeping your station fresh.

As Dave points out - first of the year is a great time to take a look at everything. More

As you review everything - keep this in mind from Lee Abrams

"I’ll never forget when I was in Australia and a noted programmer asked “Why is it that all American radio stations give away prizes to the ‘9th caller’? It is some sort of regulation? I replied “Sheep”."

HD2 done right. We profiled WRIF/Detroit's "RIFF2" HD channel here back in August.

This morning RIFF2 Program Director Mark Pennington blogged about putting it all together - and lessons learned. A great read via jacoBLOG here.

PPM: Look Before You Leap. A great piece from Arbitron's Gary Marince. Gary shares:

"Case-in-Point #1: I routinely hear “cut way back on station IDs and calls.” Whoa! The rationale looks good on paper but falls short in practice. Certainly the PPM device will know which stations are being heard by which listeners. But the assumption people are already listening to my station, therefore I don’t need to clutter my air with calls and frequency mentions, might be compromising a wonderful marketing opportunity."

Very good. Read Gary's complete piece in FMQB

A name from my past:
Broker Bob Heymann. Bob one of those responsible for me being in the biz; Highland Park, IL. about 38 years ago. Wow.

Bob home from college then - doing summer fill-in air work; yours truly just entering high school spending almost all my free time at a radio station. Bob Heymann in the news today as he opens a Chicago office for Media Services Group.

Calling it a night.
Day started this morning shortly before 4; woke up during the nightt with my mind racing with ideas. A great feeling.

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