Winter weather advisory
Good Evening from Michigan.
More PPM findings! Coleman Insights announces "Mapping The DNA of PPM" in a free webinar tomorrow (1/30). 10am and again 1pm eastern time. Advance registration required here.
Some Coleman findings released to R&R:
"...programming features on music radio stations have more of an impact on long-term brand development than an instant effect on Portable People Meter-based listening levels. Radio audiences tune in to specific programming features in an inconsistent manner, and only the strongest performers have a real impact on their behavior."
“Stations should view features as tools for building their brands and developing their personalities,” “When a feature truly succeeds the audience growth happens over weeks and months and cannot usually be seen in a single airing. We reach this conclusion because audience tune-in specifically for features is inconsistent and not dramatic when it does occur.”
More to revealed during tomorrow's webinar. I'll be there.
Very cool Jon Coleman!