30° - overcast at 2:30pm
Your mileage may vary - but its been my take for the longest time that the days of the deep "balls-to-the-floor" snarly imaging voice for classic rock stations is pretty much over.
Different voices - even a combination of different voices...male/female, different accents both regional and national - as well as listener voices can make your imaging stand out.
Rather than the same voice all the time, a different voice 2, 3, 4 times an hour can perk up the ears. Think surprises and not the same old.
Yesterday Mark Ramsey offered a great post on using different celebrity voices for imaging in a audio interview with Wes Stevens - President of voice talent company VOX, Inc. Read/listen here.
Related: some thoughts on branding yesterday from David Martin's blog. Read here.
Disturbing. More cutbacks announced today. Can you really save your way to cash flow? Just asking.