Good Morning from Okemos.
Just reviewing yesterday's first release of 12+ winter book numbers. In New York, WAXQ rises almost a half point on the Arbi-meter. Classic Hits WCBS-FM remains flat but steady and healthy.
In Chicago - WDRV is basically flat. WLUP down a few notches. That's all 12+....25-54 will tell the real story.
Speaking of Chicago. In an email yesterday regarding the passing of Ron O'Brien, I had a friend in the biz tell me he once got the chance to meet Ron and was invited to sit in the studio during his show at WCFL one night.
Do wonderful moments like that still happen? I hope so.
Consultant Alan Mason has given his blog a makeover - and wrote a couple of great pieces in the last few days. In one post, Alan writes:
"Want to know about one of the most important changes in programming? It’s that it’s no longer “good enough” to have simple announcers trying to be funny or entertaining, or, on the other hand, simply doing the “that was/this is” thing. People want to be more involved in radio, to be more than a passive listener, and that happens when you connect with them."
"OK, most people can agree with that – we need to connect with our listeners in order to develop a deeper relationship with them. But what does that mean strategically? It means we have to have a new strategy, one where “show prep” doesn’t mean a prep sheet or what we heard on another station, but instead starts with the listener and works backwards."
Explore Alan's blog here.
Late Night Add: Radio with Pictures. Television. Bob Pittman thinks "local" (and small). Bob's a principal in Barrington Broadcasting - which owns television stations in the smaller markets. Bob highlighted in a great piece posted earlier today on the TV Newsday website. Pittman on content:
Thank You. To Dave Martin for the plug today.
Bedtime for Bonzo. Have a good night.