49° - light rain at 5:43pm. Left: downtown Lansing webcam. current image
Good afternoon from Michigan.
Late start on the blog today. I'm not quite sure why. I did wake early - for what is referred to in our house as a "Panera Run".
Panera a regional chain of excellent bakeries; a nice treat as the rest of the house awoke, especially on Mother's Day.
Promotions: Destination Zeppelin. Have seen a few promos for the new Hard Rock Park in Myrtle Beach, featuring the Led Zeppelin Roller Coaster. WAXQ/NYC here. KKFM/Colorado Springs here. Lee Arnold posted about Hard Rock Park here.
Second phase promos: WAOR/South Bend offering a "Flat Screen A Day In May". Here.
Gas: WTPA/Harrisburg is offering free gas here.
And from WBGG/Miami comes "Petty cash". Very cool name - and a very cool graphic. More here.
This is a very sleepy spring in terms of promotions, most likely due to the tight or non-existent budgets in the current economic climate. Fewer stations with "Workforce Cash". The "Harley Days of May" - once a classic rock staple, appears to be gone. Perhaps its time for change, but these promos appear to be replaced by nothing.
Around the blogs:
Seth Godin. Seth posts a great piece this morning (he says its ten years old) on "what every good marketer knows" that is very radio relevant.
Wonderful stuff: Rick Kaempfer talks this week to the brilliant Ron Britian. Ron shares memories of WCFL/Chicago; and his own weekly "Subterranean Circus". It was my first real exposure to a lot of album rock...on a 50kw AM blowtorch!
Read Rick's interview here.