Sunday, June 8, 2008

Sunday Morning Odds & Sods

84° - clear at 10:11am. Above: the skies here Friday around 7pm.

Back to the blog.
Just not enough hours in the past few days. Lots of severe weather here the last two nights...thunderstorms and funnel clouds.

Aside from work - my wife and I had to deal with someone stealing my debit card information and purchasing $500 worth of software on my dime. Contacted the company and had the money returned to our account; and with the help of the company (also a victim) was easily able to trace the culprit back to a telephone purchase I had made in the past month. I then exchanged email with the CEO of that company about his "people problem" and had my bank cancel the card. All minor in nature vs. the horror stories of others.

Listening: My usual Sunday morning habits. WDRV now. WKLH later.

Making HD Radio work. Dave Martin introduces a new blog dedicated to the cause. Here.

As I've point out before in this blog - in a reply to comments posted by one of the angry anti-HD fanatics: "HD is here - its the job and obligation of broadcast industry professionals to make it work to the best of our abilities. Our employers expect nothing less." Let's get the dialogue going.

Kudos to Randy Michaels, Lee Abrams and Sean Compton. The new branding and programming changes on WGN America have been noted. In recent years, I've found little reason to watch. Channel surfing Friday Night brought me to WGN and WKRP reruns. Schweet!

Also caught promos for WGN America's new primetime lineup. All this early in the game. I can only imagine good things down the road. And was that Casey Kasem doing the voice work?

P.S. to Randy: consider the name
Neal Sabin if you haven't already. A guy in Chicago television who "gets it". I don't know Neal, but I know his work. He's a brilliant tv guy who could probably be a great radio guy too.

Speaking of WKRP: Dave Lange notes:

"Perhaps WKRP could have been a winner if the team had been paying attention more to the audience than how much office space Les Nessman had or who Jennifer was dating this week. But that wouldn't have been funny. KRP is not real it's a sitcom."

Dave's post - with his point -

Alan Mason. I've really been enjoying Alan's observations in his blog, especially over the past month or so. His latest post starts with a quote from a Tim Manners: "When that authenticity is compromised, the brand enters decline."

Alan refers to his cell-phone provider's "fine print" that qualifies their coverage claims compares this to what radio has done with its listeners in recent years:

"It’s not that far off of the kind of thinking that says, everyone else is running 16-18 minutes an hour of commercials, so I can too. Everyone else is voice tracking, I can too. Forget that the people formerly known as listeners have plenty of options to choose from, or that it’s doubly difficult to connect and engage through voice tracking, everyone else is doing it so the radio consumer should understand. Wow!"

"Where did things go so wrong, that we try to fool and manipulate the consumer? No wonder people change cell providers all the time, and there’s no loyalty. No wonder listenership and TSL is slowly planing down, there’s no loyalty. Like cell service, we’re in danger of becoming a commodity, where the cheapest (fewest commercials) radio service will be in the lead. You can’t fool Mother Nature, and you can’t fool your radio consumers. It’s not 1965 any more, and you don’t have a monopoly in attention. There are too many choices out there, and if we continue to lower the quality of the content, we’ll soon hear our own “boop-boop” as the consumers tune way, not tune out, but tune away."

Alan's complete post
here. Apologies to Alan, I've just printed about half his post!

Gas prices.
Lee Arnold comments on the travesty of it all and writes:

"Everyone in your audience is being adversely affected by this. To ignore it is to be out of touch. If you're not being hurt by this because you make lots of money, pretend it's hurting you. You can not have this disconnect from your audience and still be credible."

Lee blogs
here (and also offers up a great video example on branding from Harley posted too!).

Have a great Sunday.

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