Why PPM matters. Even in non-PPM markets. I've been commenting on this blog for some time now that lessons learned from PPM can make a difference in non-PPM markets.
Tom Taylor - in his Radio-Info.Com Newsletter this morning relays a call he received from consultant Bob Taylor:
Tom's daily newsletter - a must-read - is offered as a free subscription here.
Spring Arbitrons - more classic rock winners: A big time win for WLAV/Grand Rapids. The station up almost 2-1/2 points and #2 12+. In Oklahoma City, KRXO up over a point and a half - good for #3 12+. KKFM/Colorado Springs also up a point and a half, good for a tie at #2 12+.
In Portland, KGON up a half point. WSFL/Greenville-New Bern up almost a full point - good for #3 12+. WIMZ/Knoxville up just over a point. And in Nashville, WNRQ is up a half point. All stations to spend some time with on the web with pen and notepad.
Added Advisory: This could be sitting in your Outlook in-box. Watch for emails with the subject line "CNN.com Daily Top 10". Clicking on a link in the email will invite a victim to install a video codec which simply installs some nasty malware on the victim's PC.
Yesterday I spent a good few hours removing such from a co-worker's desktop. Nasty stuff. Your IT people and co-workers should be aware. Read more here.
Headed north to Michigan's beautiful Traverse City today. More tomorrow.