Catching Up...

66° - light rain at 11:45pm

Back after a busy couple of days - between kids beginning the school year and busy schedules with the jobs. The research work has really picked up as of late in the past several weeks.

Congrats: Again to Chicago's WDRV...for pulling off the next-to-impossible now with two pre-currency PPMs in a row. I wish I could share - If what I've seen is any indication of the future, the Drive is going to rock the Windy City.

Special kudos to WDRV PD Patty Martin who simply pilots a great radio station; if you've read this blog for any length of time, you know its been one of my favorites for years now.

So Long: To Don LaFontaine. A man who motivated millions - most never knew his name. The movies will never be the same.

Wow. Google's new web browser. Lightning fast. Tried it last night. Still in beta; test with caution - there's still a few issues to be worked out.

Changing radio station behavior. On Tuesday, Dave Martin wrote a great piece that began:

"One of my goals in 2008 is to meet the person that first decided it was a good idea to ask users to do something and then, when they do it more than
expected, you tell them that they've broken "the rules"
and that they're wrong. Bad user!"

"One call per month. One winner per household every thirty days. One "major prize" winner per household per year."

"What is happening here is the reverse of any effective heavy user program. The heavy user is being punished rather than rewarded for expressing your brand as a preference. We catch them behaving exactly as instructed and then we tell them that they're wrong. "How dare you show up again at another of our on location broadcasts!"

Dave's entire piece here. How do you reward heavy listeners? Share.

Around the dial:

Today is Zeptember 3rd. Celebrating Zeptember...WZLX/Boston, WCSX/Detroit and WLAV/Grand Rapids....very cool! WCSX devoting their HD-2 channel fulltime to Zeppelin through September 7th. A full rundown of special WCSX "Zeptember" programming here.

WDRV/Chicago kicked off A to Z yesterday (Tuesday) afternoon at 3. A feature that still brings high TSL everywhere I've done it!

Thanks for stopping by.