Happy Sunday from Michigan.
I be back. Lots of catching up to do over the past week; work and other projects just taking priority, but I do appreciate the visits to this blog.
Listening. This morning to Bob Stroud on Chicago's WDRV. Featured artist is Jim Croce who passed away 35 years ago. Later: Steve Palec on Milwaukee's WKLH. As I tuned in, Steve was featuring U2 with some great sound bites. BTW...kudos to WKLH on their new website. Very nice!
NAB. Looks like one of the best radio shows (and that includes the R&R Convention as well as the Jacobs Media Summit) in years - wish I had been there.
I'm still making my way through all the press reports - but there's a couple of things that caught my eye.
In a session devoted to content - talent coach Steve Reynolds repeated a thought I've passed along many times on this blog before: "...Consumers are drawn to two things: truth and humanity. You can't BS consumers."
Indeed. (Dave Lange just convered this topic on his blog over the past month - and this past week offered part 4 of his series on authenticity here.)
Discussions on content appeared to have revolved around asking listeners what they want. Nothing new there; but sometimes just a reminder.
Along with traditional research, programmers in PPM markets now have a great tool to provide them with audience behavior; and knowledge gained through PPM will trickle down to the diary markets.
On the topic of: "PPM Prep School" attendees were given a PPM Tip Sheet that included:
- Teach and encourage airstaff the "Art of the Tease," the benefits of forward momentum, and appointment setting to garner another occasion of listening and its value.
- Keep an event log of you and your competitors' inordinate programming events (pro sports games/broadcasts, special weekends, dates of your marketing).
- PPM is a new world that measures actual exposure vs. recall so content is king.
- More listeners listen to more stations than we ever thought before (from 2-3 with the diary to 5-6 with the meter).
- Minimizing the reasons to tune out will be the new mantra.
Recruiting Air Talent. Consultant Jaye Albright tips us to one station's efforts to recruit with online video:
I'm unclear as to where the station posted this to attract prospective applicants, but its a great piece that tells a lot about the station, the co-host you might be working with - and the market. Nice!
Catching up with Rick: Every Sunday, Chicago's Rick Kaempfer posts some great interviews on his Chicago Rado Spotlight blog. This week he catches up with former WKQX AM Drive talent Alan Cox. Read here.
Last week Rick spent time with consultant Kevin Robinson. I've been fortunate to speak with Kevin in the back and I just admire his resume. A must-read here.
Have a great Sunday.