Friday, September 12, 2008

Fall Book Promos: President or VP?

70° - overcast at 9:09am

Good Morning and Happy Friday from Michigan.

Fall book begins in less than a week.
Starting to see some promotional activity around the country....I'm certain more stations will roll out there first phase plans early next week. Here's what I've seen so far:

Buffalo's
WGRF is giving its listeners an opportunity to become the "President of 97 Rock". The station used imagination and resources to put together a great prize package that looks like a modest cash outlay. See here.

WAXQ/New York is offering listeners a chance to become the "VP of Rock"...in a twist of the Workforce Payroll promo. Also adds a CGM element to the mix as listeners get to make their favorite classic rock song part of the contest. See the web execution here.

Very cool in Detroit:
WCSX is giving its younger listeners a chance to go to the "School of Rock" with a song-of-the-day promotion. Plus win an autographed guitar. Another high-impact/low-cost promo! More here.

KGB/San Diego and its Dave, Shelly and Chainsaw morning show (one of the best, IMHO) is offering listeners $1000 a day in September. Here.

With AC/DC hitting the road
to support their new release, there's opportunities for lots of station
promos and tie-ins this fall. Have seen a few already around the country. WBLM/Portland is one of 'em - offering listeners a chance to attend a "secret dress rehearsal show". Here.
AC/DC tour dates

More promos as I see 'em!

1 comment:

David Miller said...

Awesome images from this blog!