Wednesday, September 10, 2008

Wednesday Blogs

40° - clear at 7:18am

Good Morning from Mid-Michigan.
Autumn appears to have arrived early; its a bit chilly.

Just a few things from my blogosphere......

The Death of Radio?
I don't think so. Our industry receives so much bad press in spite of its domination.

Consultant Fred Jacobs
offers up a great post this morning on his blog....the realities both good and not-so.

A highlight:

"...terrestrial radio is already a great distribution outlet that reaches well more than 90% of Americans each week. As an advertising vehicle and a way to drive web traffic, its long-term viability has been proven."


"Radio still has some monster brands, but you'd never know it by the way they are often hidden from listeners and from advertisers. Only in radio do the highest rated stations so often get overlooked when it's time to dole out those precious marketing dollars. In radio, you don't get medical care until you get sick."

Ouch. And how true in too many cases. Catch Fred's piece

Dave Lange on Authenticity - Part 3.
Dave continues his great series on being authentic. And in this installment takes a look at what's going on in Chicago - with a station often highlighted on this blog:

"While there are many stations that stand out with high Authentic scores one great example to listen to is The Drive in Chicago. The main claim for the station is basic and simple - The Sound Track of Our Lives. Notice that they use 'our' not 'your' - which would assume that somehow they knew Your life."

"The presentation is also low key. There isn't a big voice booming announcer making sweeping big balls statements. The avoid the laser shot gimmicks in the production and often rely on classic song hooks to showcase the 'soundtrack.'"

"And when you look at the results the Drive has pushed past the legendary Loop complete with Brandmeier. They have also run past WXRT which likely had the 'authentic' Q-score before the Drive signed on."

Dave's piece is a must-read (here); and also serves as another acknowledgment of the great strategy and execution by Greg Solk and Patty Martin at Bonneville/Chicago. Who owns the "authentic" score in your market?

Make it a great day.

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