Tuesday, November 4, 2008

A Good Read From Seth

47° - clear at 9:33pm

While watching the election returns tonight
with my trusty laptop by my side, I just read a great piece by Seth Godin: "Marketing lessons from the US election".

Most if not all of what Seth writes about in this piece can be applied to radio - from what you do on air, how you respond to a competitor and how you market your radio station.

Worthwhile reading

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