Wednesday, February 25, 2009

End Of My Writer's Block

38° - overcast at 10:27am

My first post of the year. And it's almost March. Haven't had much inspiration to write. Much has happened in our industry over the last several months, most of it leaves an uneasy feeling. That said, my vision now much clearer; as I hope yours is.

One ritual I have early almost every morning is first reading Tom Taylor's daily column. And R&R's Kevin Carter with his Street Talk Daily. Plus Jerry Del Colliano (pictured above left).

I've had this love/hate thing with Jerry since the days of Inside Radio...going way to the pre-net days when it was a black-on-yellow newsletter that would come in the mail. I feel Jerry focuses far too much on the negative.

But Jerry often makes some great observations - and this morning he wrote:

"We've got lots of ways to direct our listeners to someone other than the person playing the music. And don't get me started on texting. Radio stations by and large don't understand how to use texting in a way consistent with how their audience uses it. It is not a blatant promotional tool even if you think it is. To them, it is social connection.

Someone needs to be home."

More soon - including something brilliant I recently read from David Martin.

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