Sunday, March 8, 2009

Sunday Morning Odds & Sods

44° - rain at 12:23pm

Good Morning/afternoon from Okemos. Listening this morning to my usual Sunday Morning routine: WDRV/Chicago and WKLH/Milwaukee via the 'net.

I note some fresh imaging (voiced by Nick Michaels) on The Drive; very nice! I also sense that the station is working on their streaming presentation, especially with ad-insertion.

This past week I spent a few hours in Detroit listening to WCSX. OM/PD Doug Podell has really put some life into that station in recent months; at least since my last listen. The tempo is up....the entire presentation, not just the music. The station sounds so alive.

Reading. Mark Ramsey's Hear 2.0. Mark posted some great content this past week. Working backwards, Mark features an interview with author Richard Goldman, conducted by radio consultant Doug Erickson. Goldman is co-founder of Men's Warehouse. From that interview:

Radio right now seems unable to manage risk. It's trying to cut its way to profit by slashing "expense," by cutting research, marketing, promotion, management and staff. How did you handle risk, in the face of recession, in your successful retail career?

The easy fix is always to cut expenses. But at some point you run out of expenses to cut. At Men’s Wearhouse, we certainly tried to cut expenses, but more of the effort was spent in trying to increase sales.

You're a marketing expert. Any ideas on how you would market a radio station?

I would get out of the current mindset—if a listener could be transported to any city in the country and turn on any radio station (especially FM), they’d think that they were in their own home town.
Alice, schmalice—I’m sick of the format and disgusted with the way that radio has become so homogenous.

Read the entire piece here. (btw: CBS head honcho Les Moonves said this past week that "more staff cuts to reduce expenses are probably not a good idea. "There comes a point where you’re cutting into the bone." Nice to read. More here. -dan)

Another great Ramsey post featured Seth Godin speaking at the Country Radio Seminar. Read here.

Speaking of CRS: Consultant Alan Mason blogged about a topic he'd be speaking on this past week in Nashville. In a list he's made for a PD in today's environment he notes:

"Think in terms of the future , and new titles. Are you a PD or are you Brand Manager and Director of Listener Experience? Do you have a promotion director, or a director of listener engagement? You can see that one title operates in the past, while the other looks to the future. Of course you actually have to be and act like the new title - this is much more than a change of clothes."

Alan writes here.

Learn from Paul. A Great read from Dave Martin: "Six Lessons from Paul Harvey". Read here.

Chicago's Rick Kaempfer brings us up-to-date on Chicago radio people he's interviewed in the past. Read here. Check out Rick's piece on the late Paul Harvey too.

Have a great Sunday.

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