Tuesday, March 20, 2007

CGM Weekends

It's a CGM Weekend!

Perhaps I wouldn't use that term on-air, but "consumer generated weekends" can accomplish a couple of goals: more weekend tune-in and listener loyalty in the radio station.

As we've written before: CGM means ownership; and ownership turns
listeners into advocates.

Here's some examples to start your next brainstorming session: WCSX/Detroit is currently asking its Workforce Listeners to contribute for a "MyTunes" weekend. Look here. How cool is it for Joe listener when his/her name is mentioned on the air as programmer of the next set of music? Ditto with this from KQRS/Minneapolis.

Listening online a week or so ago, I really got hooked on WKLH/Milwaukee's "Ten Best". Ten great songs - centered around a year or theme; many qualify as "deep cuts" or "lost classics". And submitted by listeners. Look here.

Sidenote: "deep cuts" - used as spice with the proper set up or staging reinforce music credibility and can often change repetition perceptions. Too much spice can kill the meal. Your mileage may vary.

During February, Baltimore's 100.7 The Bay featured listener-programmed theme weekends from phone and email requests to "The Homemade Block Party Weekend". Look here. update: link now gone 4/5/07

With some effort - weekends can add more quarter hours from your audience. Ideas similar to what I've mentioned here can generate both TSL and listener loyalty - by making them part of the process.

Added: "
The world of media is changing, and you’re not going to stop it, because you’re no longer in control – the consumer is." -Alan Mason via his blog yesterday.

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