Sunday, March 18, 2007

Sunday Morning Odds & Sods

Left: Down my street. 11am Sunday.

Wore an old green sweatshirt yesterday for St. Patrick's Day; and also for Michigan State's appearance in the NCAA. (They lost last night to North Carolina 81-67).

Back to our show - already in progress:

Nuts & Bolts:
$20,000 a month to promote your morning show. Its yours right now. Read why and how to use it best with this from Rich Van Slyke.

Superfans. Get them to listen longer and write it down! Jaye Albright writes about what two country stations are doing here. Could this be adapted for classic rock?

WLUP 30th Anniversary Part 3: Exchanged email Friday with Tom O'Toole - one of the original Loop air talents. Here's Tom writing about the early days: "
We did have a fun time in those early Loop days--just a bunch of crazy ass punk kids having fun on the radio!" More WLUP here.

Roadmap. Check out this story of an alternative station in Salt Lake City. Many of the strategies related to its success can be applied to any classic rock station.

Be sure to note "A Surprise In Every Daypart"; "Location, Location, Location" (especially when it talks about imaging); and "Good Casting". Thanks to Dave Beasing of Jacobs for sharing.

Related. I've been fortunate throughout my radio career to have a lot of great influences and mentors. Here's one: Jack Evans.

When he was in Denver with Jacor in the early 90s, Jack taught me that the real power of a radio station was between the records. You heard it on his KRFX (The Fox) - and emphasized its importance as my consultant.

Added 10/07: An update on Jack Evans here.

Since then - w
hen I drive into a market, I punch around the dial to see who "gets it" or not. I hear a lot of radio stations with perfect music rotations and good air talent - but miss it when it comes to integrating the local market into its content and imaging. Do I hear the vibe? Who would I rather compete with? Do I hear opportunities?

Did I mention that I'm not a big fan of most national "show prep" services? As a PD, I've come close to doing away with them more than a few times. In fairness, they're good in small doses - but give me local market content first.

Have a great Sunday!

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