The Weekend Classic Rock FM

Happy Friday! Random bits and thoughts:

Spring Is In The Air. McVay Media's Dave Lange here on preparing for the spring '07 book.

Yesterday while writing about WLUP/Chicago's 30th Anniversary, I thought about the "Loop Stores" that were spread around the Chicago area. They were basically retail locations inside other businesses where one could buy station-logo'd merchandise: T-shirts, hats, etc. You just don't see that sort of promotional activity anymore (yes, some do it online now).

The value of a great brand with a great logo can't be underestimated.

Related is a post at Pollack Media: "The Lost Art of Radio Brand Extension". Read it here.

Kids, Schools, Classic Rock & NTR = a great promotion. Look what KUFX/San Jose (98.5 K-Fox) is doing here.

Getting the story out. This past Monday, Fred Jacobs wrote about Buffalo's 97 Rock sending an email blast to its database over last weekend regarding the death of Boston's Brad Delp. An excellent move by PD John Hager. Another opportunity to bond with your listener community and strengthen your brand.

I recall last year doing something similar following Bob Seger's return to the concert circuit. Some amateur video of Bob's first show of the tour wound up on You Tube the morning after (2 or 3 complete songs!) We quickly did an email blast with links to the videos suggesting they catch them before they disappear.

And it was very sad this week to read of the circumstances surrounding the passing of Boston singer Brad Delp. My heart goes out to his family and fiancee. Boston's Tom Scholz writes about Brad Delp here.

May all your St. Patty's day promotions be safe and successful!

More Sunday.