The Spring book begins Thursday - the most important book of the year for media buys in the third and fourth quarter.Spring brings promos to extend TSL and build those quarter hours.
Here's a few that caught our eye in the last week:
New York's Q1043 is combining CGM and appointment listening plus a web component in a variation of the "Workforce Payroll". Listeners can win $104 - and a chance at the grand prize of $104,000 as "Honorary Station Music Director".I'd love just winning one of their coffee mugs.
Speaking of The Workforce Payroll - I've run this promotion a number of times over the years and it hasn't missed yet. Here's a couple of stations we've seen so far launching the contest on Thursday:
WZLX/Boston. This classic rock station is doing its version of the Workforce Payroll with $500 Thursdays for VIP Club members. Think it might add some new VIP members and expand that listener database for future email blasts?
Likewise - KQRS/Minneapolis is doing the Workforce Payroll with $100 an hour; and building that listener database for future promotions.Its all about winning the battle for at-work listening and the all-important 6a-7p daypart in the Arbitron war.
More Spring promotions in the days and weeks to come.
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