Tuesday, May 29, 2007

Live tracks & a rewind weekend

Partly Cloudy/61° at 8:20am

Good Morning.

I wrote yesterday
that I did some listening while on the road over the weekend. Caught WDRV/Chicago's "Live Drive" Weekend. Pink Floyd's live version of "Run Like Hell" was the right song at the right time on I-80!

Doing "live track" weekends in the past, its been nice to throw in some surprises. I've got a collection of radio concert broadcasts and pulled individual tracks from it the past (promoted on-air as "live bootlegs"); including gems such as The Police performing "Message In A Bottle" live for the first time.

Add the proper staging and it makes a great classic rock radio experience.

Also listened a bit to the WLS/Chicago "Big 89 Rewind" special; a Top 500 Countdown on WRKR/Kalamazoo - and A to Z on WRCC/Battle Creek.

The WLS/Chicago "Big 89 Rewind" - which was a one-day revisit to its Top 40 past complete with much of its legendary air talent (though missing a few names as Dave Martin pointed out last week) - got me thinking how classic rock radio could pull off something similar.

Imagine bringing together a market's legendary AOR talent together to revisit the past - complete with old airchecks of stations that have come and gone.

In my head I hear the veteran air talent sharing stories of meeting the bands that now make up classic rock; great concerts that took place in the market - and perhaps remembering some great promotions. Disco demolition is one that comes to mind.

Apologies if you're from outside the Windy City - but having grown up there - I could imagine a station bringing together talent from the early days of WXRT, likewise with WLUP; perhaps the Bob Pittman AOR era of WKQX - the long-defunct WDAI, WGLD and WMET.

Perhaps add talent from the soft AOR days of WBBM-FM - or even Saul Smaizys - who had the long running "Triad" prog rock show on brokered WXFM (along with Triad Magazine).

There's so many names that come to mind between all the stations; maybe more than practical - but more than enough to make it work.

If your market has a cool AOR history - what could you do? And when its all over - what could you recycle for future use - either on-air or on your website - to enhance your image as the classic rock station in your market? All just a thought.

Later this week:

Wednesday (5/30) Ozzy Osbourne on ABC-TV's Jimmy Kimmel

Friday (6/1) Lindsey Buckingham on NBC-TV's Conan O'Brien


Anonymous said...

An AOR Rewind sounds like an excellent idea! Thanks.

Dan Kelley said...

No, thank you. I rambled a bit more than I should have - especially about Chicago, but I was on a roll...


Anonymous said...

There was one you forgot! WCKG was classic rock when Cox owned it.