Programming You Can't Stream

Sunny/80° at 11am

Happy Thursday.

Today: Chicago's WDRV is featuring album sides - all day long - "tracked all the way through without interruption." - and - "delivered unapologetically with the occasional pop, scratchy static and skip." I love it!

But as I live far outside their broadcast range, I can't listen. Not even on their stream. WDRV's on-air feed is not being streamed today - instead your redirected to their HD2 "Deep Tracks" stream. They can't legally stream today's on-air programming.


The webcasting rules (Digital Millennium Copyright Act -or "DMCA") states that you cannot stream:

• No more than 3 songs in a three hour period from the same album/CD
• No more than 2 songs in a row from the same album/CD
• No more than 4 songs in a three hour period from the same artist or box set
• No more than 3 songs in a row from the same artist.

Yipes! How does this affect your programming? Think about those "Rock Block Weekends" or other album/artist features you're doing. Depending on your strategies, these restrictions could either be a minor inconvenience or a major headache.

There's other rules too...read here.